Toyota 2009 Annual Report Download - page 3

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The unprecedented global economic crisis significantly impacted our bottom line in fiscal 2009,
ended March 31, 2009, resulting in an operating loss for only the second time in the Company’s
history. I sincerely regret the concern this has caused stakeholders—our shareholders and
investors, customers, business partners, and members of the local communities in which we
operate. I assure you that the speedy restoration of Toyota’s business vitality—and the laying
of strong foundations for future growth—are our top management priorities.
Today, the automobile industry is facing its toughest challenges ever. But as an industry
that affects society on a global scale, we have an exceptionally important role to play. Our first
responsibility, of course, is to provide customers around the world with the attractive and
appealing cars they truly want. To help us fulfill that responsibility while protecting the global
environment, we have greatly accelerated our development of hybrid vehicles and other
environmentally friendly technologies.
Toyota is rooted in local communities worldwide, and we will continue to do our utmost to
contribute to society, economic growth, and environmental protection in the countries in which
we operate. To that end, we are trying to provide jobs and develop human resources through
education and training programs, and have returned to the genchi genbutsu (on-site, hands-on
experience) roots of Toyota’s monozukuri philosophy—an all-encompassing approach to
manufacturing that results in added value for all stakeholders.
In June 2009, we introduced a new management team with a strong focus on on-site
operational management. As we continue to dedicate ourselves to the creation of better
automobiles, we are also strengthening our Groupwide efficiency and human resources
development efforts.
In closing, I would like to ask for the continued support of our shareholders and investors
in the days ahead. With your help—and the bold, resolute action of our committed
management team—I am confident that we can restore Toyota to stable growth and continue
to increase our corporate value for decades to come.
July 2009
Fujio Cho, Chairman
Message
Chairman’s
Chairman’s Message
Returning to the roots of the monozukuri philosophy
that have nurtured Toyota since its founding,
we are striving to create a new automotive paradigm
—one that contributes to a bountiful society
as it helps preserve the Earth’s environment.
“
”
Fujio Cho, Chairman
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Annual Report 2009 1