Coca Cola 2013 Annual Report Download - page 132
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Integration Initiatives
Integration of CCE’s Former North America Business
In 2010, we acquired CCE’s former North America business and began an integration initiative to develop, design and implement
our operating framework. In 2011, we completed this program. The Company reversed charges of $1 million and $6 million,
respectively, during the years ended December 31, 2013 and 2012. The Company incurred expenses of $358 million during the
year ended December 31, 2011, and has incurred total pretax expenses of $486 million related to this initiative since the plan
commenced. These expenses were recorded in the line item other operating charges in our consolidated statements of income.
Refer to Note 19 for the impact these charges had on our operating segments. The Company had $3 million accrued related to
these integration initiatives as of December 31, 2012. As of December 31, 2013, the Company did not have any remaining accruals
related to these initiatives.
Integration of Our German Bottling and Distribution Operations
In 2008, the Company began an integration initiative related to the 18 German bottling and distribution operations acquired in
2007. The Company incurred $187 million, $148 million and $67 million of expenses related to this initiative in 2013, 2012 and
2011, respectively, and has incurred total pretax expenses of $627 million related to this initiative since it commenced. These
expenses were recorded in the line item other operating charges in our consolidated statements of income and impacted the
Bottling Investments operating segment. The expenses recorded in connection with these integration activities have been primarily
due to involuntary terminations. The Company had $127 million and $96 million accrued related to these integration costs as of
December 31, 2013 and 2012, respectively.
The Company is currently reviewing other restructuring opportunities within the German bottling and distribution operations,
which if implemented will result in additional charges in future periods. However, as of December 31, 2013, the Company had not
finalized any additional plans.
Restructuring Initiatives
The Company incurred charges of $15 million and $52 million related to other restructuring initiatives during 2012 and 2011,
respectively. These other restructuring initiatives were outside the scope of the productivity and reinvestment, productivity and
integration initiatives discussed above and were related to individually insignificant activities throughout many of our business
units. These charges were recorded in the line item other operating charges in our consolidated statements of income. Refer to
Note 19 for the impact these charges had on our operating segments.
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