Coca Cola 2013 Annual Report Download - page 33

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The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished
product operations:
Year Ended December 31, 2013 2012 2011
Concentrate operations138% 38% 39%
Finished product operations262 62 61
Net operating revenues 100% 100% 100%
1Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then typically sell
the fountain syrups to wholesalers or directly to fountain retailers.
2Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to authorized
fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The following table sets forth the percentage of total worldwide unit case volume related to concentrate operations and finished
product operations:
Year Ended December 31, 2013 2012 2011
Concentrate operations172% 70% 70%
Finished product operations228 30 30
Total worldwide unit case volume 100% 100% 100%
1Includes unit case volume related to concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The
bottlers then typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2Includes unit case volume related to fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain
retailers or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The Nonalcoholic Beverage Segment of the Commercial Beverage Industry
We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. We face strong
competition from numerous other general and specialty beverage companies. We, along with other beverage companies, are
affected by a number of factors, including, but not limited to, cost to manufacture and distribute products, consumer spending,
economic conditions, availability and quality of water, consumer preferences, inflation, political climate, local and national laws
and regulations, foreign currency exchange fluctuations, fuel prices and weather patterns.
Our Objective
Our objective is to use our formidable assets — our brands, financial strength, unrivaled distribution system, global reach, and the
talent and strong commitment of our management and associates — to achieve long-term sustainable growth. Our vision for
sustainable growth includes the following:
• People: Being a great place to work where people are inspired to be the best they can be.
• Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and needs.
• Partners: Nurturing a winning network of partners and building mutual loyalty.
• Planet: Being a responsible global citizen that makes a difference.
• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
• Productivity: Managing our people, time and money for greatest effectiveness.
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