Siemens 2013 Annual Report Download - page 53

 – Professor Berend Denkena has
headed the Institute of Pro duction
Engineering and Machine Tools
at the Centre for Production
Technology at Leibniz University
in Hanover, Germany, since .
The activities of the institute’s
roughly  researchers focus on
production processes, mechatronic
components and production plan-
ning and organization.
 – A machine tool controlled
by a Siemens SINUMERIK system
produces an implant.
1
2

Strategic context
Our answers to
the challenges of
globalization
The world’s economies are becoming increasingly interlinked.
Trade barriers are falling, commodity exports are on the rise
around the globe, and economic centers and economic growth
are shifting from the industrialized nations to the emerging mar-
kets. China’s industrial output has overtaken that of the U.S.,
and more than 100 of today’s Fortune 500 companies are in the
BRIC countries. Globalization is advancing at full speed.
These worldwide changes present massive challenges for industry.
New competitors, global value chains and a high degree of market
transparency are adding to the competitive pressures. Industrial
companies must continually increase their productivity if they don’t
want to fall behind. And for this, they need innovative manufactur-
ing technologies that allow them to produce more flexibly and at
lower cost, with shorter time-to-market. As one of the world’s
leading providers of automation technology and industry software,
we intend to play a leading role in the future of manufacturing.
Siemens’ global value chain

Europe, C.I.S., Africa, Middle East
Americas Asia, AustraliaAsia, Australia
,
.revenue (in billions of �) 
employees 
22, employees 
. revenue (in billions of �) 
,,
.. revenue revenue (in billions of (in billions of ��)) 
employeesemployees 
of total
worldwide
 %
of total
worldwide
 %
of total
worldwide
28 %
of total
worldwide
22 %
of total of total
worldwideworldwide
20 %20 %
of total of total
worldwideworldwide
18 %18 %
11 All figures refer to continuing operations All figures refer to continuing operations 2 2 Commonwealth of Independent States Commonwealth of Independent States
33 By customer location By customer location 4 4 As of September 30, 2013 As of September 30, 2013