Siemens 2013 Annual Report Download - page 85

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Siemens is close to its customers throughout the world. While maintaining our strong position in our
established markets, we want to expand our position in the world’s rapidly growing emerging coun-
tries. To build strong partnerships in these new markets, it’s necessary to expand local development
and production capacities and create solutions tailored to regional requirements. In the emerging as
in the industrialized countries, the important factors for success are outstanding innovative services
and rigorous customer orientation.
Grow in emerging markets
We want to be present in attractive markets
worldwide and participate in the enormous
economic expansion now taking place in
the emerging countries, where we’ve al-
ready achieved strong growth over the past
few years. In those countries the demand
for economical products and entry-level
solutions is intensifying. We’re addressing
this demand through our SMART initiative.
We’re increasingly offering entry-level prod-
ucts that are simple, maintenance-friendly,
affordable, reliable and timely-to-market.
Expand our service business
We want to be the supplier of choice for all
follow-up investments. That’s why we offer
perfect services as well as perfect products.
Our local service employees, who – in many
cases – have been fulfilling their customers’
needs and requirements for decades, are
one of our greatest assets. By expanding our
service business, we want to increase cus-
tomer loyalty. And it’s here that our val-
ue-added services are making a contribu-
tion. Going beyond conventional product
services, we apply the knowledge we’ve
gained in our product and solutions busi-
ness to advise our customers effectively and
accurately. All in all, more service business
can enable us to generate steadier revenue
and leverage new potential for profitable
growth.
Intensify our customer focus
Many of our successful products and solu-
tions are developed in close cooperation
with our customers. Proceeding from an in-
depth understanding of their unique re-
quirements, our employees all around the
world create tailored solutions for our cus-
tomers. That’s why we invest in the ongoing
training of our consultants and engineers.
It’s also why we’ve set up consulting for
large customers in a way that enables them
to obtain everything they need from a
single source – the whole range of prod-
ucts, solutions and services offered by our
technology Company. In a nutshell: we’re
enhancing our reputation as a strong local
partner by providing consulting with added
value and by reacting quickly and flexibly
to local market requirements.
Get closer to our customers
Strategic direction