Siemens 2013 Annual Report Download - page 82

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Making visions a reality
Targeting actions
One Siemens –
Our framework for sustainable value creation
Energy efficiency, industrial produc-
tivity, next-generation healthcare and
intelligent infrastructure solutions –
these are the topics that define our
actions and are pioneering fields for
the future. The four reports on the pre-
ceding pages provide concrete exam-
ples of what we’re doing to make our
vision a reality. They show how we’re
acting sustainably, leveraging busi-
ness opportunities and mastering the
challenges we face.
Our strategy points the way: with clear
financial targets, strategic directions
and concrete focus areas. How do
these elements interlock? Where do
we currently stand? And what are the
next steps? The following pages pro-
vide the answers.
WWW.SIEMENS.COM/STRATEGY
WWW.SIEMENS.COM/ONE-SIEMENS
C.. STRATEGY ON PAGES -
What are Siemens’ goals?
We want to sustainably increase the value
of our Company for all our stakeholders –
for our shareholders, employees and cus-
tomers as well as for society as a whole.
How is our Company strategy
structured?
We’ve formulated strategic perspectives for
different timeframes. The basis is our long-
term vision: “Siemens – The pioneer in
energy efficiency, industrial productivity,
next-generation healthcare and intelligent
infrastructure solutions.” Based on this
vision, we’re steering the Company with a
medium-term strategy. Our One Siemens
framework concretizes this strategy. Within
this Company-wide strategic setup, we for-
mulate business strategies for the various
markets.
What was the basis for develop-
ing the current strategy?
Our Company, our customers and our mar-
kets are subject to both long-term trends
and short-term economic developments.
Demographic change, urbanization, climate
change and globalization are megatrends
that entail major challenges for policymak-
ers, entrepreneurs and scientists around the
world. At the same time, however, they of-
fer tremendous business opportunities that
we intend to rigorously exploit. We also con-
sider economic development forecasts, ob-
serve our competitive environment and
leverage our particular strengths as a tech-
nology Company. To be viable, our strategy
must be consistent with the values es-
poused by Siemens and build on our Com-
pany’s long tradition of success.
Questions and answers about our strategy