Siemens 2013 Annual Report Download - page 75

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 – Dr. Michael Häupl has been the
mayor of Vienna since . After
completing his university studies in
zoology and biology, he began his
career at Vienna’s Natural History
Museum. From  until his election
as mayor, Dr. Häupl headed the city’s
Office of Environmental Protection
and Sports.
 – “aspern Vienna’s Urban Lakeside”
is one of the largest urban develop-
ment projects in Europe. The Vienna
Business Agency, which, in keeping
with its charter, provides support for
the city’s economic development,
is the project lead. One of the first
buildings constructed in the commu-
nity was the aspern IQ technology
center, pictured above. The Center is
home to Aspern Smart City Research, a
joint project of Siemens, Wien Energie
and Wiener Netze. The project’s
experts are looking for ways to intel-
ligently network environmental,
energy and building technologies in
order to promote sustainable urban
development.
12
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Strategic context
Our answers to
the challenges of
urbanization
Percentage of world population in cities,  and 
In 2011, for the first time ever, the number of people around the
world living in urban areas exceeded the number in rural areas –
and this trend is continuing. Increasing urbanization and its con-
sequences are putting strains on infrastructure systems world-
wide – infrastructures that are the backbone of economic growth
and prosperity. As a result, cities and companies that fail to invest
in their infrastructures will quickly lose their competitiveness in a
globalized world.
And that’s where Siemens comes in. With our broad portfolio and
decades of experience and expertise, we’re making infrastructures
and cities smarter, greener and more competitive. Our products,
services and solutions are helping customers around the globe
make better use of their existing infrastructures, improve efficiency,
cut operating expenses and enhance safety and resilience while
minimizing environmental impact. And it’s here that our city
account managers are playing a vital role by supporting municipal
decision-makers worldwide in the critical planning phase of infra-
structure projects.
We’re aiming to blaze new trails with cutting-edge infrastructure
solutions. The following pages illustrate how we’re living up to
this aspiration in the areas of power supply, mobility, logistics
and building technologies.
20112011 20502050
> %
~ %
Total world Total world
population population
7.2 billion7.2 billion
Total population in cities Total population in cities Total population in rural areas Total population in rural areas
Source: UN HabitatSource: UN Habitat
+ %
Total world Total world
population population
9.6 billion9.6 billion