Sony 2000 Annual Report Download - page 11

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SONY CORPORATION ANNUAL REPORT 2000
9
REPRESENTING JAPAN AROUND THE WORLD
Mr. Morita’s vitality and cheerful disposition allowed him to form a broad base of personal
relationships in Japan and elsewhere. He constantly strove to build bridges between Japan and
other nations, helping to build sound economic relationships and to make Japan a member of
the global community. Mr. Morita clearly stated his opinions and beliefs by expressing himself
frankly and in an easily understood manner and was one of only a few Japanese who could
play an active role on the global stage. As such, Mr. Morita’s statements always drew attention.
As a representative of Japan’s business community, Mr. Morita served as a co-chair of various
conferences, including the Japan-U.S. Business Council, The Trilateral Commission, and the
World Economic Forum in Davos. He also helped ease trade friction with the U.S., assisting in
improving Japan-U.S. relations by playing leading roles in the Keidanren (Japan Federation of
Economic Organizations), the Japan-U.S. Economic Relations Group, also known as the “Wise
Men’s Group”, and other organizations. Also, as author of Ma de in Ja pa n and other books, he
directed his energy to furthering mutual understanding between Japan and the rest of the world.
In 1998, Mr. Morita was chosen by the U.S. magazine Time as the only Asian member on
its list of the 20 most influential business people of the 20th century.