Sony 2000 Annual Report Download - page 13

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SONY CORPORATION ANNUAL REPORT 2000
11
broadcasting, whereby individuals produce and distribute their own programming globally
over the web. It is precisely at this time, as broadband starts taking hold, that Sony is best
positioned to leverage its strengths. Sony’s Electronics business offers hardware that connects
to networks. In addition, Sony can also tap a diverse range of content businesses, which can
offer the creation and distribution of music, pictures, and games,
as well as the provision of insurance and other financial
services over networks.
NETWORKS AND THE EVOLUTION OF ELECTRONICS
In its Electronics business, Sony has positioned four product
categories as gateways to the networked world: digital TVs
and set-top boxes, VAIO home-use PCs, PlayStation 2, and
mobile devices. Based on this gateway concept, we are
upgrading our products with the aim of linking them with
content and services. We want to create new ways to enjoy
our products.
Sony is working to make it possible to enjoy various forms
of content on both “home networks” consisting of connected
electronic devices in the home, and “mobile networks”, accessible through mobile terminals. Such
content might be on networks and reachable through gateways, or it might be sound or image
content on AV devices. For this purpose, Sony is striving to apply to electronic products technol-
ogies which allow the easy connection of digital AV devices and PCs, such as i.LINK (IEEE1394)
and Memory Stick, a small-sized flash memory media that allows data recording and retrieval.