Sony 2000 Annual Report Download - page 17

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SONY CORPORATION ANNUAL REPORT 2000
15
In Japan, Sony is involved in e-commerce through
PlayStation.com, a site started to coincide with the launch of
PlayStation 2 to sell both hardware and software. In the near future, we intend to begin distrib-
uting various content and services such as game software directly over the Internet.
In February 2000, Sony established SonyStyle.com in Japan to conduct marketing and sales
of Sony products and to offer related services. We will offer products and services together
that meet the needs and preferences of customers who can access the site through personal
computers and mobile telephones.
CREATING SHAREHOLDER VALUE IN THE BROADBAND NETWORK ERA
While accelerating strategies aimed at the broadband network era, we are striving to reinvigo-
rate and to strengthen the fundamentals of the core Electronics business by applying informa-
tion technologies to product design, production, distribution, and sales. As Sony’s music, pictures,
game, and financial services are offered over networks, we believe the value of such content
and services can increase. As a hardware company and a provider of content and services, we
think we have many opportunities to create greater shareholder value within the Sony Group in
the broadband network era.