Sony 2000 Annual Report Download - page 26

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SONY CORPORATION ANNUAL REPORT 2000
24
MESSAGE FROM TOP MANAGEMENT
Sony Computer Entertainment’s (SCE) revolutionary computer entertainment system PlayStation2
made its debut in Japan in March 2000. Not only does PlayStation 2 possess impressive image
rendering capabilities, but also with backwards compatibility with PlayStation titles and an
ability to play DVD-Video software, PlayStation 2 is designed to enable a broad audience to
enjoy a wide variety of entertainment in the comfort of their homes. After its debut, PlayStation 2
console production shipments reached two million units in less than three months, and
PlayStation 2 software sales have been brisk. At the same time,
PlayStation 2 has spurred growth in Japan’s DVD-Video software
market as well. SCE is now preparing for the launch of PlayStation 2
in North America and Europe in October 2000.
By leveraging the PlayStation and PlayStation 2 platforms, SCE,
along with enhancing the existing world of gaming entertainment,
aims to create a new world of computer entertainment that inte-
grates games with movies and music. At the same time, SCE is
taking actions to be a leading company in the computer entertain-
ment world in the coming broadband network era.
EXPANDING THE PLAYSTATION FORMAT WORLDWIDE
Since its launch in December 1994, PlayStation has become the world’s leading home game
console, enjoying enormous popularity in Japan, North America, and Europe. By the end of
March 2000, cumulative production shipments worldwide of PlayStation consoles had reached
approximately 72.92 million units: 17.40 million units in Japan, 27.11 million units in North
America, and 28.41 million units in Europe.
game
KEN KUTARAGI
President and Chief Executive Officer
Sony Computer Entertainment Inc.
The revolutionary computer entertainment system
PlayStation 2.
BUSINESS REVIEW