Sony 2000 Annual Report Download - page 14

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SONY CORPORATION ANNUAL REPORT 2000
12
However, even in this broadband network era, one fact about Sony remains the same: our
fundamental philosophy of supplying products that are fun to use.
We are convinced that users value hardware, in the form of electronic products, as well as
content and services. Sony has proven itself adept at conceiving tasteful designs, easy-to-use
functions, and product concepts that are new and exciting. By making use of this aptitude for
technology and know-how, we expect to continue to create appealing products.
CONTENT AND SERVICES
In order to increase the value of content like music, pictures, and TV programs in the broad-
band network era, Sony will concentrate on bolstering its content production and network
distribution operations, a mission that may include strategic alliances outside the Sony Group.
For this purpose, Sony created a flexible entertainment business structure by establishing Sony
Broadband Entertainment Inc., as a U.S. holding company for Sony Music Entertainment Inc.
and Sony Pictures Entertainment Inc., in April 2000.
BY LINKING PEOPLE TO
APPEALING CONTENT AND
SERVICES, SONY’S HARDWARE
IN THE BROADBAND ERA
CONNECTS PEOPLE TO A NEW
WORLD OF ENJOYMENT.