Yahoo 2005 Annual Report Download - page 10

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4
• Australia — We signed an agreement with Seven Networks Limited (“Seven”), a leading media
company in Australia, to combine our Australian Internet business with their rich media and
entertainment content to create what we believe will be one of the most comprehensive and
engaging online experiences for local users and advertisers. We completed this transaction in
January 2006.
Introduced social community tools and expanded our offerings and content on Yahoo! Properties:
• Introduced Yahoo! 360° — a new innovative service allowing users to communicate and connect
with friends and family while integrating several Yahoo! offerings.
• Acquired Flickr — a popular website offering photo management and photo sharing.
• Acquired del.icio.us — a free website offering social bookmarking services.
• Launched Yahoo! Answers — a free platform that allows users to ask and answer questions on any
topic in an easy-to-use environment.
• Launched the next generation Yahoo! Messenger — with free PC-to-PC calling, interactive photo-
sharing and greater community facilitation.
• Launched Yahoo! Music Unlimited — a music subscription service providing users with control of
their music experience and access to unique personalization and community features.
• Enhanced Yahoo! Mail — providing users with a faster experience, increased functionality, and
improved user interface.
• Introduced exclusive content — from respected columnists on Yahoo! Finance property and two
exclusive features on Yahoo! News — Kevin Sites in the Hot Zone and Richard Bangs Adventures.
Established new alliances with industry partners:
• Entered into new and extended existing broadband alliances to offer co-branded broadband
services with dominant communication companies across the United States and internationally.
• Entered into an interoperability agreement with Microsoft Corporation to connect users of Yahoo!
Messenger and MSN Messenger.
Since inception we have made a number of strategic acquisitions including business combinations, asset
acquisitions and investments. We expect to continue to acquire or make investments in companies,
products, services and technologies in the future. See Note 3 — “Acquisitions” of the Notes to the
Consolidated Financial Statements, which appears in Item 8 of this Annual Report on Form 10-K for
additional information related to our acquisitions.
Our accomplishments are possible because of our dedicated, highly skilled and talented employees. We
believe that Yahoo! attracts among the most highly qualified and accomplished scientists, engineers, design
specialists, marketers and professionals. We seek to recruit and retain people who thrive on the
opportunity Yahoo! provides to solve some of the most technically challenging problems benefiting
hundreds of millions of users across a range of areas, such as search, communications, media, mobility,
community, data and advertising.
MARKETING SERVICES FOR BUSINESSES
As part of our strategy to provide the most efficient and effective marketing services for businesses, we are
committed to providing a comprehensive set of Internet marketing solutions for advertisers. There is
ongoing growth in the advertising market and an increasing shift in advertisers’ use of online media as