Yahoo 2005 Annual Report Download - page 13

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7
offered and website address for Yahoo! Local users to see. Businesses can submit additional content such
as photos, logo and/or marketing information for a monthly fee through the Yahoo! Local Enhanced
Listing service. We also offer Featured Listings, which enable businesses to buy listing advertisements in
the Sponsor Results sections of Yahoo! Local. These Featured Listings meet the local advertiser demands
for high visibility.
Yahoo! Yellow Pages enables users to quickly connect to local and national merchants in the United States.
Businesses can also choose to pay to have their listings placed in the Sponsored Business section, which
appears above the regular non-paid yellow page listings.
Yahoo! Maps provides interactive maps with zooming, real time traffic conditions and incident reports,
together with integrated driving directions. In 2005, we launched an enhanced version of Yahoo! Maps
with an improved user interface, which provides users an interactive look and feel with new features such
as multi-point driving directions, local content integration, larger main map and dynamic pan, zoom and
re-center technology.
Marketplace
Marketplace offerings are often the starting point for users seeking to purchase products and services on
the Internet and seeking to access free services on the Internet. Our specific Marketplace product
offerings include the following:
• Shopping — Yahoo! Shopping; Kelkoo; Yahoo! Auctions; and Yahoo! Real Estate
• Travel — Yahoo! Travel
• Autos — Yahoo! Autos
• Personals — Yahoo! Personals; and Yahoo! Personals Premier
• Jobs — Yahoo! HotJobs
• Small Business — Yahoo! Small Business
Shopping
Yahoo! Shopping provides comprehensive search functionality and comparison-shopping tools for users to
find, research, compare and buy products online. This property also provides a full suite of merchant
ratings and product review tools and in many countries includes the services of Kelkoo, S.A. (“Kelkoo”).
We generate revenue from merchants when users click-through to their websites or through a revenue
share of the final selling value when users purchase products. In late 2005, we launched a series of new
features and functionality as part of our commitment to enhance community features. Two of the new
features include Pick Lists which allow users to pick and share the most interesting products organized by
topic and My Lists which allow each user to save products into lists that can be private or shared. In
addition, we launched a beta version of Yahoo! Shopping Search on Mobile to enable users to compare
product prices on their mobile devices.
Kelkoo is our European shopping platform, which became part of Yahoo! through an acquisition in 2004.
It provides product search functionality and an online comparison shopping service with operations in
10 European countries and now also powers the Yahoo! Shopping services in Australia and Taiwan.
Yahoo! Auctions is incorporated into the Yahoo! Shopping platform and is a marketplace for buyers and
sellers to trade goods in an auction-style setting. Yahoo! Auctions connects buyers and sellers and is
available free of charge to buyers and sellers.
Yahoo! Real Estate provides information for home buyers and sellers. Yahoo! Real Estate enables users to
search for listed properties based on geography, price and features. In addition, information regarding