Cabela's 2005 Annual Report Download - page 10

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Continuing Our Industry Dominance
Catalog & Internet
Cabela’s remains the largest direct
marketer in the industry following
another successful year in 2005. We
mailed more than 121 million catalogs
with 80 different titles and our
website, www.cabelas.com, was the
most visited sport and fitness website
in the industry.
Catalog sales continue to serve as the
foundation for Cabela’s success. Our
innovative catalogs offer customers a
comprehensive selection of products,
and our vast catalog circulation has
the added benefit of reducing our
reliance on high-cost TV, radio and
newspaper advertising – a major
advantage over our competitors.
Cabela’s catalog customers tell us we
offer the very best in terms of product
selection, quality and customer service.
Cabela’s website complements our
catalogs and provides customers with a
selection of products and services even
larger than found in our catalogs and
retail stores. Customer surveys show
that Cabela’s Internet shoppers receive
the best product quality, selection and
service in the industry. More than just
a retail portal, our website also allows
viewers to conveniently browse and
compare products, as well as access
links to buyers’ guides, product reviews
and more.
8 NYSE: CAB
$868
Direct Revenue
($ in Millions)
’02
$924
’03
$971
’04
$1038
’05