Cabela's 2005 Annual Report Download - page 2
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NYSE: CAB
Cabela’s®is the world’s largest direct mar-
keter, and a leading specialty retailer, of
hunting, fishing, camping and related out-
door merchandise. Since our founding in
1961, Cabela’s has grown to become one of
the most well-known outdoor recreation
brands in the world, and we have long been
recognized as the World’s Foremost
Outfitter®. Through our well-established
direct business and our growing number of
destination retail stores, we believe we offer
the widest and most distinctive selection of
high-quality outdoor products at competitive
prices while providing superior customer
service. Our multi-channel retail model
(catalog, Internet and destination retail
stores) strategically positions us to meet our
customers’ ever-growing needs. We also issue
the Cabela’s Club®VISA credit card, which
serves as our primary customer loyalty
rewards program.
Cabela’s 2005 Annual Report