Cabela's 2005 Annual Report Download - page 9

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Expanding Our Presence
Retail Stores
Although Cabela’s direct business has
always served as the foundation for our
consistent success, Cabela’s retail
stores are increasing our visibility and
are successfully selling Cabela’s prod-
ucts, and the Cabela’s brand, to
customers across the country.
In 2005, our retail expansion efforts
took on momentum, with new stores in
Fort Worth and Buda, Texas; Lehi,
Utah; and Rogers, Minnesota. Cabela’s
retail stores allow one-on-one interac-
tion with customers and are an
important part of our concerted efforts
to gain market share and expand our
presence as the dominant multi-chan-
nel retailer in our industry.
According to our marketing research,
Cabela’s stores lead the competition in
virtually every category of retail
customer satisfaction. This is due to
our continued focus on customer satis-
faction and our ability to offer a unique
shopping experience; one-stop shop-
ping for an unmatched selection of
products; and an experienced, courte-
ous, accessible staff that is passionate
about the outdoors and providing
excellent customer service.
Looking forward to 2006 and beyond,
we plan to continue our retail expan-
sion efforts by opening five stores in
2006 and at least six in 2007.
Additionally, we have announced
intentions to build our first interna-
tional store in Montreal, Quebec, in
late 2007 or early 2008, bringing the
Cabela’s retail experience to our loyal
Canadian customers.
$306
Retail Revenue
($ in Millions)
’02
$407
’03
$499
’04
$620
’05
Annual Report 2005 7
13 2
6
1
11
12
5
14
3
8
47
23
16
15
24
19
18
20
17
21
25
22
26
10
9
Now Open
1| Kearney, NE
2| Sidney, NE
3| Owatonna, MN
4| Prairie Du Chein, WI
5| East Grand Forks, MN
6| Mitchell, SD
7| Dundee, MI
8| Kansas City, KS
9| Hamburg, PA
10| Wheeling, WV
11| Fort Worth, TX
12| Buda, TX
13| Lehi, UT
14| Rogers, MN
Opening 2006-2007
15| Glendale, AZ
16| Boise, ID
17| Richfield, WI
18| Hazelwood, MO
19| La Vista, NE
20| Gonzales, LA
21| Hoffman Estates, IL
22| East Hartford, CT
23| Reno, NV
24| Wheat Ridge, CO
25| East Rutherford, NJ
Opening 2008
26| Montreal, Canada