Target 2014 Annual Report Download - page 19

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Fiscal Years Ended
January 30,
2010
January 29,
2011
January 28,
2012
February 2,
2013
February 1,
2014
January 31,
2015
Target $ 100.00 $ 107.69 $ 101.31 $ 126.61 $ 120.09 $ 161.07
S&P 500 Index 100.00 121.26 127.72 150.20 180.70 206.41
Previous Peer Group 100.00 114.99 127.86 161.32 194.44 243.04
Peer Group 100.00 114.34 127.28 162.13 196.95 244.19
The graph above compares the cumulative total shareholder return on our common stock for the last five fiscal years
with (i) the cumulative total return on the S&P 500 Index, (ii) the peer group used in previous filings consisting of 14
online, general merchandise, department store, food and specialty retailers, which are large and meaningful competitors
(Amazon.com, Best Buy, Costco, CVS Caremark, Home Depot, J. C. Penney, Kohl's, Kroger, Lowe's, Macy's, Safeway,
Sears, Walgreens and Walmart) (Previous Peer Group), and (iii) a new peer group consisting of the companies in the
Previous Peer Group excluding J.C. Penney with the addition of Dollar General, The Gap, Publix, Rite Aid, Staples,
and TJX (Current Peer Group). The change in peer groups was made to be consistent with the retail peer group used
for our definitive Proxy Statement to be filed on or about April 27, 2015.
The peer group is weighted by the market capitalization of each component company. The graph assumes the
investment of $100 in Target common stock, the S&P 500 Index and the Peer Group on January 30, 2010, and
reinvestment of all dividends.
14