Toyota 2007 Annual Report Download - page 36
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34 ANNUAL REPORT 2007
Toyota is developing Lexus into a powerful global premium brand.
LEXUS
Market Strategy
Cultivate the Lexus Brand
in Markets Worldwide
In fiscal 2007, Lexus sales were up
a sharp 20%, to approximately
490,000 vehicles. Viewing Lexus as
a global premium brand, Toyota is
building brand power and expand-
ing sales. While more than 60% of
worldwide sales are in North
America, to grow sales of Lexus-
brand vehicles we will significantly
increase sales in such regions as
Japan, Europe, and China. In 2007,
we expect to sell more than
500
300
200
100
400
0
Lexus Vehicle Sales
(Thousands of units)
FY ’04’03 ’05 ’06 ’07
Europe Japan
Others
North America
Note: Lexus vehicle sales are calculated on a retail basis
and are different from consolidated vehicle sales
(shipments).
Fiscal years ended March 31
LS600hL
GS450h SC430 GS430
IS220d
Automotive Operations Financial Services Operations Other Business Operations
Business Overview