Toyota 2007 Annual Report Download - page 42

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40 ANNUAL REPORT 2007
Europe
In the European market, which is characterized by fierce competition among many
car manufacturers, Toyota will offer products with differentiated appeal and quality
to heighten its brand presence.
500 50
300 30
200 20
100 10
400 40
00
（%）
’03’02 ’04 ’05 ’06
42.1%
+14.5%
395
Note: Different from fiscal year figures
Diesel Vehicle Sales and
Diesel Sales Ratio
(Thousands of units)
CY
Diesel sales ratio (Right scale)
Diesel vehicle sales
600
300
1,200
900
1,500
0
’03 ’04 ’05 ’06 ’07
+19.6%
1,224
+13.9%
709
Consolidated Vehicle Sales and
Production in Europe
(Thousands of units)
FY
Consolidated vehicle sales
Consolidated production
Note: Fiscal years ended March 31
Market Conditions
Demand Stable at 17 Million
Vehicles
In fiscal 2007, total sales across the
European automotive industry (19
countries) amounted to 17.18 mil-
lion vehicles, roughly the same
level as in the previous fiscal year.
Competition in the automotive
market in Europe is challenging. In
addition to the large number of car
manufacturers competing in the
region, customer needs and priori-
ties with respect to cars differ in
each country.
Aygo Corolla
Auris Yaris Avensis
Automotive Operations Financial Services Operations Other Business Operations
Business Overview