Toyota 2007 Annual Report Download - page 59

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ANNUAL REPORT 2007 57
[ Social ]
Relations with Customers
Based on the “Kaizen (continuous improvements)” philosophy at the heart of its
manufacturing activities, Toyota is working hard to continuously improve customer
satisfaction through initiatives in all areas of its business activities, including
development, purchasing, production, sales, and after-sales services, throughout
the entire Toyota Group.
•The core of Toyota’s “Customer First” (CF) policy is to establish superiority
with regard to quality. To achieve this, Toyota has been promoting CF
activities throughout the entire Toyota Group.
•Toyota launched the Porte Welcab Friendmatic Seat Weldrive model
as one form of Toyota universal design.
Relations with Employees
Based on mutual trust and respect between labor and management, long-term
employment stability, and communication, each Toyota employee is taking
measures to enhance work-related skills and work ethic.
•Toyota conducted companywide “80,000-person Workplace Communications
Inspection Activities” to determine if workplace communications are being
conducted effectively and efficiently.
•R&D Learning Center opens.
•Toyota established the BR Career and Life Design Department to support the
development of autonomous careers by women and to create workplace envi-
ronments that enable women to work to their full potential.
Cooperation with Business Partners
Showing respect for all business partners, Toyota works to contribute to the sustainable
development of society and the world through cooperation with business partners.
•The Toyota Global Suppliers Convention was held with corporate social
responsibility as a subject of discussion.
•CSR briefings conducted by attorneys were held for managers of all dealer
facilities nationwide.
Global Society / Local Communities
(Initiatives toward Improving Traffic Safety)
In addition to making safer vehicles with a focus on reducing injury to people,
Toyota is taking a comprehensive approach based on the “Safety: Basic
Concept,” which seeks to achieve a working harmony with society.
•New passive safety technologies and Pre-crash Safety System have been
adopted in the LS460 and Corolla AXIO.
•The Estima received the Level 5 rating (the highest) in the Pedestrian Head
Protection Performance Test conducted by the Ministry of Land Infrastructure
and Transport in Japan.
Global Society / Local Communities (Social Contribution)
Seeking to contribute toward a prosperous society and its sustainable development,
Toyota has been engaged in various social contribution activities in Japan and
overseas with the goal of becoming “a good corporate citizen of the world.”
•Over a period of six years, Toyota, together with an NPO, planted trees on
approximately 2,500 hectares of land, contributing to the prevention of
desertification in the Greater Beijing area.
•Science and engineering workshops for elementary students were held at
science and other museums throughout Japan. Employees who are members
of the Toyota Engineering Society serve as volunteer instructors.
Global Society / Local Communities (Communication)
Toyota presents information concerning its vision and corporate activities at
numerous cultural facilities. The Toyota Motor Corporation Global Website
underwent major redesign to enhance the dissemination of information.
•The sixth Toyota Stakeholder Dialogue was held, based on the theme of
Toyota’s CSR and environmental activities.
In-line measurement sensor
gate on a Prius line
The “Skills of the Designer”
course serves to reconfirm
the roles and responsibilities
of the designer
Awards being presented
at the Toyota Global Suppliers
Convention
Function for maintaining safe distance from
the vehicle ahead at all speeds
Cruising control→
Tracking mode Tracking mode→Stop Stop→Driver operation→
Tracking mode
100km/h
80km/h
80km/h
Preceding
vehicle
stops
Preceding
vehicle starts
to move
Acceleration
from stop
Tracking mode
Stops
Adaptive Cruise Control with All-speed Tracking Function
Children learn about air
resistance during a lecture
on aerodynamic bodies
The sixth Toyota Stakeholder
Dialogue