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48 ANNUAL REPORT 2007
■Guiding Principles at Toyota
The Guiding Principles at Toyota (adopted in 1992 and revised in 1997) reflect the kind of company that
Toyota seeks to be in light of the unique management philosophy, values, and methods that it has embraced
since its foundation. Toyota hopes to contribute to society through its corporate activities based on under-
standing and sharing of the Guiding Principles at Toyota.
[1.] Honor the language and spirit of the law of every nation and undertake open and fair corporate
activities to be a good corporate citizen of the world.
[2.] Respect the culture and customs of every nation and contribute to economic and social develop-
ment through corporate activities in the communities.
[3.] Dedicate ourselves to providing clean and safe products and to enhancing the quality of life every-
where through all our activities.
[4.] Create and develop advanced technologies and provide outstanding products and services that
fulfill the needs of customers worldwide.
[5.] Foster a corporate culture that enhances individual creativity and teamwork value, while honoring
mutual trust and respect between labor and management.
[6.] Pursue growth in harmony with the global community through innovative management.
[7.] Work with business partners in research and creation to achieve stable, long-term growth and
mutual benefits, while keeping ourselves open to new partnerships.
■Contribution towards Sustainable Development
In January 2005, Toyota prepared the Contribution towards Sustainable Development statement to explain in
greater detail the Guiding Principles at Toyota and convey Toyota’s commitment to contributing to sustainable
development in harmony with society and the global environment, with an emphasis on all stakeholders.
■We, TOYOTA MOTOR CORPORATION and our subsidiaries, take initiative to contribute to harmonious and sus-
tainable development of society and the earth, based on our Guiding Principles.
■We comply with local, national and international laws and regulations as well as the spirit thereof and we con-
duct our business operations with honesty and integrity.
■In order to contribute to sustainable development, we believe that management interacting with its stakehold-
ers as described below is of considerable importance, and we will endeavor to build and maintain sound rela-
tionships with our stakeholders through open and fair communication.
• Based on our philosophy of “Customer First”, we develop and provide innovative,
safe and outstanding high quality products and services that meet a wide variety of
customers’ demands to enrich the lives of people around the world. (Guiding
Principles 3 and 4)
• We will endeavor to protect the personal information of customers in accordance
with the letter and spirit of each country’s privacy laws. (Guiding Principles 1)
[1.] Honor the language and spirit of the law of every nation and undertake open and fair corporate
activities to be a good corporate citizen of the world.
[2.] Respect the culture and customs of every nation and contribute to economic and social develop-
ment through corporate activities in the communities.
[3.] Dedicate ourselves to providing clean and safe products and to enhancing the quality of life every-
where through all our activities.
[4.] Create and develop advanced technologies and provide outstanding products and services that
fulfill the needs of customers worldwide.
[5.] Foster a corporate culture that enhances individual creativity and teamwork value, while honoring
mutual trust and respect between labor and management.
[6.] Pursue growth in harmony with the global community through innovative management.
[7.] Work with business partners in research and creation to achieve stable, long-term growth and
mutual benefits, while keeping ourselves open to new partnerships.
Corporate Philosophy
Since its foundation, Toyota has continuously strived to contribute to the sustainable development of
society through the manufacturing and provision of products and services that lead the times. The
foundations of these endeavors are the Guiding Principles at Toyota and an explanation paper entitled
Contribution towards Sustainable Development that interprets the Guiding Principles at Toyota.
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