Toyota 2007 Annual Report Download - page 60
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58 ANNUAL REPORT 2007
R&D and Intellectual Property
Toyota pursues R&D to provide customers worldwide with high-quality, low-cost, appealing products.
Further, viewing intellectual property created by R&D as an important management resource, we utilize
and protect it to help maximize corporate value.
R&D Policy
In R&D, Toyota follows guiding principles that call on the Company to first dedicate
itself to providing clean and safe products and to enhancing the quality of life every-
where through all its activities and second create and develop advanced technolo-
gies and provide outstanding products and services that fulfill the needs of
customers worldwide. Aiming to put those principles into practice and create high-
quality, appealing products by improving its technological capabilities, Toyota con-
ducts continuous R&D activities.
In fiscal 2007, Toyota’s R&D expenses increased 9.6% year on year, to ¥890.7 bil-
lion, which represented 3.7% of consolidated net revenues. Toyota’s recent high
R&D expenses have resulted from stepped-up advance and leading-edge develop-
ment of technology for new-model vehicles, environmental technology, and safety
technology. Against the backdrop of technology competition that is intensifying on a
global scale, Toyota intends to continue high levels of R&D investment in order to
maintain the competitive superiority of its products and technologies.
Meanwhile, as a policy to ensure efficient R&D, we promote integration and
coordination among respective R&D phases, which include basic research, leading-
edge research, advance development, and product development. Toyota controls
research expenses appropriately by undertaking regular evaluations and reviews, in
light of consultations with external parties, particularly with regard to such long-term
basic research themes as energy, the environment, information technology and
telecommunications, and materials. The Company also pursues efficient investment
for development by setting out clear investment benchmarks for each project tasked
with product development, advance development, or leading-edge technology
development.
Development theme discovery
Research on basic vehicle-related technology
Technological breakthroughs related to components and systems
Development of leading-edge components and systems ahead of
competitors
Primary responsibility for development of new-model vehicles
Development of new-model vehicles and upgrading of existing
vehicles
1,000
600
400
200
800
0
R&D Expenses
(¥ Billion)
FY ’04’03 ’05 ’06 ’07
Note: Fiscal years ended March 31
Basic Research Phase:
Forward-Looking
Technology
Development Phase:
Product Development
Phase:
Basic Research Phase:
Forward-Looking
Technology
Development Phase:
Product Development
Phase: