Toyota 2007 Annual Report Download - page 38

Download and view the complete annual report

Please find page 38 of the 2007 Toyota annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 140

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140

36 ANNUAL REPORT 2007
In a weak domestic market, Toyota aims to establish a solid earnings base and
further increase its large market share by developing products that stimulate
market demand.
Market Conditions
Weak Demand Delays Market
Recovery
In fiscal 2007, total domestic new-
vehicle sales including minivehi-
cles declined 4.1%, to 5.62 million
vehicles, while sales excluding
minivehicles decreased 8.3%, to
3.58 million vehicles. In recent years,
consumer spending in Japan has
been flat, and customers have
tended to delay vehicle replace-
ment. At the same time, demand
has shifted toward minivehicles
and used vehicles. The market
60
20
40
0
’04’03 ’05 ’06 ’07
Domestic Market Share Including
Minivehicles
(Toyota, Daihatsu, Hino)
41.5%
(%)
FY
2,000
4,000
6,000
0
’03 ’04 ’05 ’06 ’07
+8.9%
5,100
–3.9%
2,273
Consolidated Vehicle Sales and
Production in Japan
(Thousands of units)
FY
Consolidated vehicle sales
Consolidated production
Note: Fiscal years ended March 31
Japan
Corolla AXIO Auris
Corolla Fielder Estima Hybrid BLADE
Automotive Operations Financial Services Operations Other Business Operations
Business Overview