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China: OutlineChina: Outline
ANNUAL REPORT 2007 43
Performance Overview
Contrasting Sales in Asia
and Other Regions
In Asia in fiscal 2007, sales downturns
in Indonesia and Taiwan resulted in a
roughly 10% decrease in Toyota’s
sales, to 789,000 vehicles, and a
roughly 9% year-on-year decline in
production, to 755,000 vehicles, on a
consolidated basis.
In Other Regions, such as Central
and South America, Oceania, and
Africa, consolidated sales reached
1.29 million vehicles, thanks to
strong demand for the IMV* series
and the Camry. Consolidated pro-
duction reached 411,000 vehicles.
* IMV is an abbreviation of Innovative International
Multipurpose Vehicle. Toyota has established
an optimal production system, which includes
purchasing, with key hubs in Asia, South
Africa, and Argentina. This system supplies
multipurpose vehicles to more than 140 coun-
tries and regions. As of June 2007, the IMV
series consisted of pickup trucks, minivans,
and SUVs produced in 9 countries.
IMV Project
New Plant in Thailand Boosts
Supply Capability
Under the IMV project, we com-
pleted our third plant in Thailand, in
Ban Pho, which began production
of pickup trucks in January 2007.
With an annual production capacity
of 100,000 vehicles, the new plant
will supply pickup trucks domesti-
cally and to markets in more than 90
countries and regions.
Mainstay IMV production bases
in Indonesia, South Africa, and
Argentina are steadily increasing
production and exporting vehicles
to markets worldwide. In fiscal
2007, IMV series sales were up
7.3%, to 570,000 vehicles.
China Strategy
Target Large Increase in Vehicle
Sales by Improving Brand Value
In the Chinese market, which contin-
ues to grow rapidly, we will continue
to carefully monitor future supply
and demand trends while increas-
ing local production capacity and
steadily pursuing a product strategy
aimed at improving brand value.
In May 2006, Guangzhou Toyota
Motor Co., Ltd., began full-fledged
production of the new Camry. In
China, sales of the Camry are very
strong, with 95,000 vehicles sold in
fiscal 2007. In fiscal 2007, sales in
China amounted to approximately
300,000 vehicles*. In addition,
Tianjin FAW Toyota Motor Co., Ltd.,
began producing the new Corolla
in May 2007. And, production of the
Yaris will begin at Guangzhou
Toyota Motor in mid-2008. Toyota
plans to steadily increase vehicle
sales by establishing a mass pro-
duction system for core models while
adding to its lineup and develop-
ing sales and after-sales networks.
Asia and Other Regions
China: Operational Highlights
2006 May Guangzhou Toyota Motor Co., Ltd., began production of the Camry
June Sichuan FAW Toyota Motor Co., Ltd., increased production capacity for the Land
Cruiser Prado
December Guangzhou Toyota Motor Co., Ltd., decided to begin production of the Yaris from
mid-2008
2007 April Tianjin FAW Toyota Engine Co., Ltd., began production at second plant
May Tianjin FAW Toyota Motor Co., Ltd., began production of the new Corolla at third plant
China: Operational Highlights
Tianjin FAW Toyota Motor’s Third Plant
Begins Production of New Corolla
A joint venture company established by
China FAW Group Corporation and
Toyota, Tianjin FAW Toyota Motor com-
pleted its third plant in Tianjin and began
the production of the new Corolla in May
2007. Adding 200,000 vehicles to our
annual production capacity, this latest
plant will enable Tianjin FAW Toyota
Motor to build 470,000 vehicles a year.
We will sell the new Corolla built at this
plant through a network of approximately
260 dealers across China developed by
FAW Toyota Motor Sales Co., Ltd.
Changchun
2003 October– Land Cruiser
2005 December– Prius
Tianjin
2002 October– VIOS
2004 February– Corolla
2005 March– Crown
October– REIZ
2007 May– Corolla
Sichuan
2000 December– Coaster
2003 September–
Land Cruiser Prado
Guangzhou
2006 May– Camry
2008 Mid-2008– Yaris
Tianjin FAW Toyota Motor’s new CorollaTianjin FAW Toyota Motor’s new Corolla
200
100
300
400
0
’02 ’03 ’04 ’05 ’06
Note: Different from fiscal year figures
Vehicle Sales and Production
in China
(Thousands of units)
CY
Vehicle sales Production
308
285
* Vehicle sales in China refers to sales of vehicles
produced in China and imported from Japan.