APC 2012 Annual Report Download - page 19

2012 REGISTRATION DOCUMENT SCHNEIDER ELECTRIC 17
OVERVIEW OF THEGROUP’S STRATEGY, MARKETS AND BUSINESSES
1
OUR STRATEGY AND MARKET OPPORTUNITIES
user base. Our diverse market access channels, which require only
minor capital investment, help to ensure that we are not dependent
on a limited number of large customers.
Success in our industry requires strong, long-term relationships with
our distribution partners and end customers and we are therefore
constantly seeking to enhance value for them. For example, we
provide training to our partners and participate in industry efforts
to improve applicable regulations and safety certifi cations. These
efforts and relationships also help to reinforce our reputation as a
trusted partner and allow us to benefi t from solid pricing power.
A global and balanced presence with a strong
ability to adapt to local needs
We have operations in more than 100 countries, in a balanced
geographical exposure on a worldwide basis. Due to our large
footprint, we are one of the few partners of global companies that
look for the highest standards of technology and quality for their
energy management equipment in all their operations around the
world. In addition, with 41% of our revenues in new economies
in2012, we believe we are positioned to capture the higher growth
potential of these markets. Our presence in many diverse markets
ensures that we understand local needs, which assists us to
serve our customers in each country with dedicated products and
solutions adapted to local requirements.