Coca Cola 2014 Annual Report Download - page 103

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101
The following table provides information related to the carrying value of our goodwill by operating segment (in millions):
Eurasia
&
Africa
Europe
L
atin
America
North
America
Asia
P
acific
Bottling
Investments T
otal
2013
Balance as of January 1 $ 34 $ 691 $ 168 $ 10,577 $ 123 $ 662 $ 12,255
Effect of foreign currency translation
(3) 29 (12) — (6) 10 18
Acquisitions15 102 — — — 20 127
Adjustments related to the finalization
of purchase accounting1— — — (4) — (1) (5)
Impairment2— — — — — (82) (82)
Divestitures, deconsolidations and other — — — (1) — — (1)
Balance as of December 31 $ 36 $ 822 $ 156 $ 10,572 $ 117 $ 609 $ 12,312
2014
Balance as of January 1 $ 36 $ 822 $ 156 $ 10,572 $ 117 $ 609 $ 12,312
Effect of foreign currency translation
(2) (60) (9) — (2) (26) (99)
Acquisitions1— — — 11 16 3 30
Adjustments related to the finalization
of purchase accounting1(4) (43) — — — (14) (61)
Divestitures, deconsolidations and other1(3) — —
(79
)
—
—
(82)
Balance as of December 31 $ 27 $ 719 $ 147 $ 10,504 $ 131 $ 572 $ 12,100
1 Refer to Note 2 for information related to the Company’s acquisitions and divestitures.
2 Refer to Note 17 for information related to the Company’s impairment of goodwill.
Definite-Lived Intangible Assets
The following table summarizes information related to definite-lived intangible assets (in millions):
December 31, 2014 December 31, 2013
Gross
Carrying
Amount
Accumulated
Amortization Net
Gross
Carrying
Amount
A
ccumulated
Amortization Net
Customer relationships
1
$
597
$
(229
) $ 368 $ 642 $ (202) $ 440
Bottlers’ franchise rights
1
664 (375) 289 722 (317) 405
Trademarks2222 (39) 183 105 (26) 79
Other 96 (56) 40 128 (83) 45
Total $
1,579
$
(699
) $ 880 $ 1,597 $ (628) $ 969
1
The decrease in 2014 was primarily due to the derecognition of intangible assets as a result of the North America refranchising. Refer to Note 2 for
additional information.
2 The increase in 2014 was the result of changes in brand strategies causing certain indefinite-lived trademarks to become definite-lived.
Total amortization expense for intangible assets subject to amortization was $168 million, $165 million and $173 million in 2014, 2013
and 2012, respectively.
Based on the carrying value of definite-lived intangible assets as of December 31, 2014, we estimate our amortization expense for the
next five years will be as follows (in millions):
Amortization
Expense
2015 $ 156
2016 149
2017 121
2018 61
2019 59