Coca Cola 2014 Annual Report Download - page 33

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31
The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished product
operations:
Year Ended December 31, 2014 2013 2012
Co
nc
entr
at
e oper
ations
1
38%
38% 38%
Finished product
operations
262 62 62
Net operating revenues 100
%
100
%
100
%
1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then typically sell the
fountain syrups to wholesalers or directly to fountain retailers.
2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to authorized
fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The following table sets forth the percentage of total worldwide unit case volume related to concentrate operations and finished
product operations:
Year Ended December 31, 2014 2013 2012
Concentrate operations173% 72%
70%
Finished product
operations
227 28 30
Total worldwide unit case volume 100
%
100
%
100
%
1 Includes unit case volume related to concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The
bottlers then typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2 Includes unit case volume related to fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain
retailers or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The Nonalcoholic Beverage Segment of the Commercial Beverage Industry
We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. We face strong competition
from numerous other general and specialty beverage companies. We, along with other beverage companies, are affected by a number
of factors, including, but not limited to, cost to manufacture and distribute products, consumer spending, economic conditions,
availability and quality of water, consumer preferences, inflation, political climate, local and national laws and regulations, foreign
currency exchange fluctuations, fuel prices and weather patterns.
Our Objective
Our objective is to use our formidable assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to achieve long-term sustainable growth. Our vision for
sustainable growth includes the following:
• People: Being a great place to work where people are inspired to be the best they can be.
• Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and needs.
• Partners: Nurturing a winning network of partners and building mutual loyalty.
• Planet: Being a responsible global citizen that makes a difference.
• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
• Productivity: Managing our people, time and money for greatest effectiveness.
To enable us to achieve our objective, we must further enhance our core capabilities of consumer marketing; commercial leadership;
franchise leadership; and bottling and distribution operations.