Coca Cola 2014 Annual Report Download - page 6

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Our finished product operations consist primarily of our Company-owned or -controlled bottling, sales and distribution operations,
including CCR. Our Company-owned or -controlled bottling, sales and distribution operations, other than CCR, are included in our
Bottling Investments operating segment. CCR is included in our North America operating segment. Our finished product operations
generate net operating revenues by selling sparkling beverages and a variety of still beverages, such as juices and juice drinks, energy
and sports drinks, ready-to-drink teas and coffees, and certain water products, to retailers or to distributors, wholesalers and bottling
partners who distribute them to retailers. In addition, in the United States, we manufacture fountain syrups and sell them to fountain
retailers, such as restaurants and convenience stores who use the fountain syrups to produce beverages for immediate consumption,
or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers. In the United States, we
authorize wholesalers to resell our fountain syrups through nonexclusive appointments that neither restrict us in setting the prices at
which we sell fountain syrups to the wholesalers nor restrict the territories in which the wholesalers may resell in the United States.
For information about net operating revenues and unit case volume related to our concentrate operations and finished product
operations, refer to the heading “Our Business — General” set forth in Part II, “Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations” of this report, which is incorporated herein by reference.
We own numerous valuable nonalcoholic beverage brands, including the following:
Coca-Cola Minute Maid Aquarius Bonaqua/Bonaqa
Diet Coke/Coca-Cola Light Georgia1Minute Maid Pulpy Ayataka5
Coca-Cola Zero Powerade Dasani Gold Peak6
Fanta Del Valle2Simply4I LOHAS7
Sprite Schweppes3Glacéau Vitaminwater FUZE TEA8
1 Georgia is primarily a coffee brand sold mainly in Japan.
2 We manufacture, market and sell juices and juice drinks under the Del Valle trademark primarily in Mexico and Brazil through joint ventures with our
bottling partners.
3 Schweppes is owned by the Company in certain countries other than the United States.
4 Simply is a juice and juice drink brand sold in North America.
5 Ayataka is a green tea brand sold in Japan.
6 Gold Peak is primarily a tea brand sold in North America.
7 I LOHAS is a water brand sold in Japan.
8 FUZE TEA is a brand sold outside of North America.
In February 2014, we entered into a 10-year global strategic agreement with Green Mountain Coffee Roasters, Inc., now known as
Keurig Green Mountain, Inc. (“Keurig”), to collaborate on the development and introduction of our global brand portfolio for use in
Keurig’s forthcoming Keurig Kold™ at-home beverage system. Under the agreement, we and Keurig will cooperate to bring the Keurig
Kold™ beverage system to consumers around the world, and Keurig will be our exclusive partner for the production and sale of our
branded single-serve, pod-based cold beverages. Together, we and Keurig will also explore other future opportunities to collaborate on
the Keurig® platform. For more information regarding our global strategic agreement with Keurig and related transactions, refer to
Note 2 of Notes to Consolidated Financial Statements set forth in Part II “Item 8. Financial Statements and Supplementary Data” of
this report.
In addition to the beverage brands we own, we also provide marketing support and otherwise participate in the sales of other
nonalcoholic beverage brands through licenses, joint ventures and strategic partnerships, including, but not limited to, the following:
• We produce and/or distribute certain other third-party brands, including DPSG brands which we produce and distribute in
designated territories in the United States and Canada pursuant to license agreements with DPSG.
• We have a joint venture with Nestlé S.A. (“Nestlé”) named Beverage Partners Worldwide (“BPW”) which markets and
distributes Nestea products in Europe, Canada and Australia under agreements with our bottlers. The Nestea trademark is
owned by Société des Produits Nestlé S.A.
• We have a strategic partnership with Aujan Industries Company J.S.C. (“Aujan”), one of the largest independent beverage
companies in the Middle East. We own 50 percent of the entity that holds the rights in certain territories to brands produced
and distributed by Aujan, including Rani, a juice brand, and Barbican, a flavored malt beverage brand.