Electronic Arts 2010 Annual Report Download - page 120

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foreign exchange rates (primarily the British pound sterling) decreased reported Net Revenue before Revenue
Deferral by approximately $44 million, or 3 percent, for the fiscal year ended March 31, 2010 as compared to the
fiscal year ended March 31, 2009. Excluding the effect of foreign exchange rates from Net Revenue before
Revenue Deferral, we estimate that Net Revenue before Revenue Deferral increased by approximately $138
million, or 9 percent, for the fiscal year ended March 31, 2010 as compared to the fiscal year ended March 31,
2009.
Revenue Deferral for fiscal year 2010 increased by $509 million, or 108 percent, as compared to fiscal year 2009.
From an operational perspective, the increase was primarily driven by (1) a $152 million increase from sales of
The Sims, (2) a $125 million increase from sales of FIFA Soccer, and (3) a $70 million increase from sales of
Battlefield.
The Recognition of Revenue Deferral for fiscal year 2010 increased $259 million, or 48 percent, as compared to
fiscal year 2009. From an operational perspective, the increase was primarily driven by (1) a $124 million
increase from sales of The Sims and (2) a $111 million increase from sales of FIFA Soccer.
For fiscal year 2010, Net Revenue in Europe was $1,433 million, driven by FIFA 10,The Sims 3, and Need for
Speed Shift. Net Revenue for fiscal year 2010 decreased $156 million, or 10 percent, as compared to fiscal year
2009. From an operational perspective, this decrease was primarily driven by (1) a $39 million decrease from
sales of Rock Band, (2) a $35 million decrease from sales of Battlefield, and (3) a $35 million decrease from
sales of Spore. We estimate that foreign exchange rates (primarily the British pound sterling) decreased reported
Net Revenue by approximately $116 million, or 7 percent, for the fiscal year ended March 31, 2010 as compared
to the fiscal year ended March 31, 2009. Excluding the effect of foreign exchange rates from Net Revenue, we
estimate that net revenue decreased by approximately $40 million, or 3 percent, for the fiscal year ended
March 31, 2010 as compared to the fiscal year ended March 31, 2009.
Asia
For fiscal year 2010, Net Revenue before Revenue Deferral in Asia was $222 million, driven by FIFA 10,
Battlefield: Bad Company 2, and The Sims 3. Net Revenue before Revenue Deferral for fiscal year 2010
increased by $19 million, or 9 percent, as compared to fiscal year 2009. From an operational perspective, this
increase was primarily driven by (1) a $8 million increase from sales of FIFA Soccer, (2) $8 million from sales
of EA SPORTS Active, and (3) $7 million from sales of Dragon Age. These increases were partially offset by a
$5 million decrease from sales of Mercenaries. We estimate that foreign exchange rates (primarily the Australian
dollar) increased reported Net Revenue before Revenue Deferral by approximately $8 million, or 4 percent, for
the fiscal year ended March 31, 2010 as compared to the fiscal year ended March 31, 2009. Excluding the effect
of foreign exchange rates from Net Revenue before Revenue Deferral, we estimate that Net Revenue before
Revenue Deferral increased by approximately $11 million, or 5 percent, for the fiscal year ended March 31, 2010
as compared to the fiscal year ended March 31, 2009.
Revenue Deferral for fiscal year 2010 increased $55 million, or 82 percent, as compared to fiscal year 2009.
From an operational perspective, the increase was driven by (1) a $15 million increase from sales of The Sims,
(2) a $10 million increase from sales of Battlefield, and (3) a $9 million increase from sales of FIFA Soccer.
The Recognition of Revenue Deferral for fiscal year 2010 increased $21 million, or 28 percent, as compared to
fiscal year 2009. From an operational perspective, the increase was primarily driven by (1) a $12 million increase
from sales of The Sims and (2) a $9 million increase from sales of FIFA Soccer.
For fiscal year 2010, Net Revenue in Asia was $196 million, driven by FIFA 10, The Sims 3, and FIFA Online 2.
Net Revenue for fiscal year 2010 decreased by $15 million, or 7 percent, as compared to fiscal year 2009. From
an operational perspective, this decrease was primarily driven by a $7 million decrease from sales of Battlefield.
We estimate that foreign exchange rates (primarily the Australian dollar) increased reported net revenue by
approximately $9 million, or 4 percent, for the fiscal year ended March 31, 2010 as compared to the fiscal year
ended March 31, 2009. Excluding the effect of foreign exchange rates from Net Revenue, we estimate that Net
Revenue decreased by approximately $24 million, or 11 percent, for the fiscal year ended March 31, 2010 as
compared to the fiscal year ended March 31, 2009.
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