Electronic Arts 2010 Annual Report Download - page 185

Annual Report
Information about our operations in North America, Europe and Asia as of and for the fiscal years ended
March 31, 2010, 2009 and 2008 is presented below (in millions):
Year Ended March 31,
2010 2009 2008
Net revenue from unaffiliated customers
North America ...................................................... $2,025 $2,412 $1,942
Europe ............................................................ 1,433 1,589 1,541
Asia ............................................................... 196 211 182
Total ............................................................ $3,654 $4,212 $3,665
As of March 31,
2010 2009
Long-lived assets
North America .............................................................. $1,357 $1,171
Europe .................................................................... 440 169
Asia ...................................................................... 37 42
Total ................................................................... $1,834 $1,382
Our North America net revenue was primarily generated in the United States.
Our direct sales to GameStop Corp. represented approximately 16 percent, 14 percent, and 13 percent of total net
revenue in fiscal years ended March 31, 2010, 2009, and 2008 respectively. Our direct sales to Wal-Mart Stores,
Inc. represented approximately 12 percent, 14 percent, and 12 percent of total net revenue in fiscal years ended
March 31, 2010, 2009 and 2008, respectively.
(18) COLLABORATIVE ARRANGEMENTS
On April 1, 2009, we adopted FASB ASC 808, Collaborative Arrangements. FASB ASC 808 defines
collaborative arrangements and establishes reporting requirements for transactions between participants in a
collaborative arrangement and between participants in the arrangement and third parties. The adoption of FASB
ASC 808 did not have a significant impact on our Consolidated Financial Statements for the fiscal years ended
March 31, 2010, 2009 and 2008.
(19) RELATED PERSON TRANSACTION
Prior to becoming Chief Executive Officer of Electronic Arts, John Riccitiello was a co-founder and Managing
Partner of Elevation Partners, L.P., and also served as Chief Executive Officer of VGH, which we acquired in
January 2008. At the time of the acquisition, Mr. Riccitiello held an indirect financial interest in VGH resulting
from his interest in the entity that controlled Elevation Partners, L.P. and his interest in a limited partner of
Elevation Partners, L.P. Elevation Partners, L.P. was a significant stockholder of VGH.
(20) CERTAIN ABANDONED ACQUISITION-RELATED COSTS
On March 13, 2008, we commenced an unsolicited $2.1 billion cash tender offer for all of the outstanding shares
of Take-Two Interactive Software, Inc. On August 18, 2008, we allowed our tender offer for Take-Two shares to
expire and on September 14, 2008, we announced that we had terminated discussions with Take-Two. As a result
of the terminated discussions, during the fiscal year ended March 31, 2009, we recognized $21 million in related
costs consisting of legal, banking and other consulting fees. These costs are included in our Consolidated
Statements of Operations.
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