Electronic Arts 2010 Annual Report Download - page 149

Annual Report
Short-term investments consist of securities with original or remaining maturities of greater than three months at
the time of purchase and are accounted for as available-for-sale securities and are recorded at fair value. Short-
term investments are available for use in current operations or other activities such as capital expenditures and
business combinations.
Marketable equity securities consist of investments in common stocks of publicly traded companies and are
accounted for as available-for-sale securities and are recorded at fair value.
Unrealized gains and losses on our short-term investments and marketable equity securities are recorded as a
component of accumulated other comprehensive income in stockholders’ equity, net of tax, until either (1) the
security is sold or (2) we determine that the fair value of the security has declined below its adjusted cost basis
and the decline is other-than-temporary. Realized gains and losses on our short-term investments and marketable
equity securities are calculated based on the specific identification method and are reclassified from accumulated
other comprehensive income to interest and other income, net, and losses on strategic investments, net,
respectively. Determining whether the decline in fair value is other-than-temporary requires management
judgment based on the specific facts and circumstances of each security. The ultimate value realized on these
securities is subject to market price volatility until they are sold.
Our other investments, included in other assets on our Consolidated Balance Sheets, consist principally of
non-voting preferred shares in two companies whose common stock is publicly traded and are accounted for
under the cost method. Under this method, these investments are recorded at cost until we determine that the fair
value of the investment has fallen below its adjusted cost basis and that such decline is other-than-temporary. The
cost method of accounting is used for investments where we are not able to exercise significant influence over
the operating and financing decisions of the investee.
Our short-term investments, marketable equity securities and other investments are evaluated for impairment
quarterly. We consider various factors in determining whether we should recognize an impairment charge,
including the credit quality of the issuer, the duration that the fair value has been less than the adjusted cost basis,
severity of the impairment, reason for the decline in value and potential recovery period, the financial condition
and near-term prospects of the investees, and our intent to sell and ability to hold the investment for a period of
time sufficient to allow for any anticipated recovery in market value, any contractual terms impacting the
prepayment or settlement process, as well as if we would be required to sell an investment due to liquidity or
contractual reasons before its anticipated recovery. If we conclude that an investment is other-than-temporarily
impaired, we recognize an impairment charge at that time in our Consolidated Statements of Operations.
Inventories
Inventories consist of materials (including manufacturing royalties paid to console manufacturers), labor and
freight-in and are stated at the lower of cost (first-in, first-out method) or market value. We regularly review
inventory quantities on-hand. We write down inventory based on excess or obsolete inventories determined
primarily by future anticipated demand for our products. Inventory write-downs are measured as the difference
between the cost of the inventory and market value, based upon assumptions about future demand that are
inherently difficult to assess. At the point of a loss recognition, a new, lower cost basis for that inventory is
established, and subsequent changes in facts and circumstances do not result in the restoration or increase in that
newly established basis.
Property and Equipment, Net
Property and equipment, net, are stated at cost. Depreciation is calculated using the straight-line method over the
following useful lives:
Buildings ..................................... 20to25years
Computer equipment and software ................. 3to5years
Furniture and equipment ......................... 3to5years
Leasehold improvements ......................... Lesser of the lease term or the estimated useful lives
of the improvements, generally 1 to 10 years
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