Electronic Arts 2010 Annual Report Download - page 128

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sales of Rock Band, (2) $45 million from sales of Spore, and (3) a $34 million increase from sales of FIFA
Soccer. We estimate that foreign exchange rates (primarily the British pound sterling) decreased reported Net
Revenue before Revenue Deferral by approximately $37 million, or 2 percent, for the fiscal year ended
March 31, 2009 as compared to the fiscal year ended March 31, 2008. Excluding the effect of foreign exchange
rates from Net Revenue before Revenue Deferral, we estimate that Net Revenue before Revenue Deferral
decreased by approximately $152 million, or 9 percent, for the fiscal year ended March 31, 2009 as compared to
the fiscal year ended March 31, 2008.
Revenue Deferral for fiscal year 2009 decreased by $76 million, or 14 percent, as compared to fiscal year 2008.
From an operational perspective, the decrease was primarily driven by (1) a $46 million decrease from sales of
FIFA Soccer, (2) a $29 million decrease from sales of Medal of Honor, (3) a $16 million decrease from sales of
Crysis®, and (4) a $15 million decrease from sales of Burnout™. These decreases were partially offset by $36
million of sales from Spore.
The Recognition of Revenue Deferral for fiscal year 2009 increased $161 million, or 42 percent, as compared to
fiscal year 2008. From an operational perspective, the increase was primarily driven by (1) $35 million from
sales of Spore, (2) a $29 million increase from sales of Need for Speed, and (3) a $16 million increase from sales
of Battlefield.
For fiscal year 2009, Net Revenue in Europe was $1,589 million, driven by FIFA 09,Need for Speed
Undercover, and Rock Band. Net Revenue for fiscal year 2009 increased $48 million, or 3 percent, as compared
to fiscal year 2008. From an operational perspective, this increase was primarily driven by (1) a $79 million
increase from sales of Rock Band, (2) a $58 million increase from sales of FIFA Soccer, and (3) $44 million
from sales of Spore. These increases were partially offset by a $123 million decrease from sales of The Sims. We
estimate that foreign exchange rates (primarily the British pound sterling) decreased reported Net Revenue by
approximately $19 million, or 1 percent, for the fiscal year ended March 31, 2009 as compared to the fiscal year
ended March 31, 2008. Excluding the effect of foreign exchange rates from Net Revenue, we estimate that Net
Revenue increased by approximately $67 million, or 4 percent, for the fiscal year ended March 31, 2009 as
compared to the fiscal year ended March 31, 2008.
Asia
For fiscal year 2009, Net Revenue before Revenue Deferral in Asia was $203 million, driven by FIFA 09,Need
for Speed Undercover, and Battlefield: Bad Company. Net Revenue before Revenue Deferral for fiscal year 2009
decreased by $7 million, or 3 percent, as compared to fiscal year 2008. From an operational perspective, this
decrease was primarily driven by (1) an $11 million decrease from sales of The Simpsons and (2) a $10 million
decrease from sales of Medal of Honor. These decreases were partially offset by (1) a $7 million increase from
sales of FIFA Soccer and (2) a $6 million increase from sales of Rock Band. We estimate that foreign exchange
rates (particularly the Australian dollar) decreased reported Net Revenue before Revenue Deferral by
approximately $14 million, or 7 percent, for the fiscal year ended March 31, 2009 as compared to the fiscal year
ended March 31, 2008. Excluding the effect of foreign exchange rates from Net Revenue before Revenue
Deferral, we estimate that Net Revenue before Revenue Deferral increased by approximately $7 million, or 4
percent, for the fiscal year ended March 31, 2009 as compared to the fiscal year ended March 31, 2008.
Revenue Deferral for fiscal year 2009 remained unchanged as compared to fiscal year 2008.
The Recognition of Revenue Deferral for fiscal year 2009 increased $36 million, or 92 percent, as compared to
fiscal year 2008. From a franchise perspective, the increase was primarily driven by (1) a $6 million increase
from sales of Need for Speed, (2) a $5 million increase from sales of FIFA Soccer, and (3) $5 million from sales
of Spore.
For fiscal year 2009, Net Revenue in Asia was $211 million, driven by FIFA 09,Need for Speed Undercover,
and Need for Speed ProStreet. Net Revenue for fiscal year 2009 increased by $29 million, or 16 percent, as
compared to fiscal year 2008. From an operational perspective, this increase was primarily driven by (1) an $11
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