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Annual Report
CAUTIONARY NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Report contains forward-looking statements within the meaning of the Private Securities Litigation
Reform Act of 1995. All statements, other than statements of historical fact, made in this Report are
forward looking. Examples of forward-looking statements include statements related to industry
prospects, our future economic performance including anticipated revenues and expenditures, results of
operations or financial position, and other financial items, our business plans and objectives, including our
intended product releases, and may include certain assumptions that underlie the forward-looking
statements. We use words such as “anticipate,” “believe,” “expect,” “intend,” “estimate” (and the negative
of any of these terms), “future” and similar expressions to help identify forward-looking statements. These
forward-looking statements are subject to business and economic risk and reflect management’s current
expectations, and involve subjects that are inherently uncertain and difficult to predict. Our actual results
could differ materially from those in the forward-looking statements. We will not necessarily update
information if any forward-looking statement later turns out to be inaccurate. Risks and uncertainties that
may affect our future results include, but are not limited to, those discussed under the heading “Risk
Factors,” beginning on page 15.
PART I
Item 1: Business
We develop, market, publish and distribute video game software and content that can be played by consumers on
a variety of platforms, including:
• Video game consoles such as the PLAYSTATION®3, Microsoft Xbox 360™ and Nintendo Wii™,
• Personal computers, including the Macintosh (we refer to personal computers and the Macintosh together
as “PCs”),
• Handheld game players such as the PlayStation®Portable (“PSP™”) and Nintendo DS™, and
• Mobile devices, such as cellular phones and smart phones, including the Apple iPhone™.
Our ability to publish games across multiple platforms has been, and will continue to be, a cornerstone of our
product strategy. Historically, there have been multiple video game consoles and handheld game players
available to consumers, and there has been vigorous competition among these platforms for consumer
acceptance. In fiscal year 2010, the platforms for which we produced the most software products were:
Platform
Number of titles developed and
published by EA in fiscal year 2010
Mobile ........................................................... 48
Xbox 360 ......................................................... 22
PLAYSTATION 3 ................................................. 21
Wii.............................................................. 19
PC .............................................................. 16
Nintendo DS ...................................................... 16
PSP ............................................................. 10
PlayStation 2 ...................................................... 6
Our products for videogame consoles, PCs and handhelds are delivered on physical media (disks and cartridges)
that are sold at retailers (we call these “packaged goods” products). We also deliver game content and services
online, directly to consumers, for the platforms listed above. Some online delivered content and services are
add-ons or are related to our packaged goods products (e.g., add-on content or matchmaking services); while
3