Electronic Arts 2010 Annual Report Download - page 91

Annual Report
Mr. Moore was named President, EA SPORTS, in September 2007. From January 2003 until he joined
Electronic Arts, Mr. Moore was with Microsoft where he served as head of Xbox marketing and was later named
as Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, a position
in which he led both the Xbox and Games for Windows businesses. Prior to joining Microsoft, Mr. Moore was
President and Chief Operating Officer of SEGA of America, where he was responsible for overseeing SEGA’s
video game business in North America. Before joining SEGA, Mr. Moore was Senior Vice President of
Marketing at Reebok International Ltd. Mr. Moore holds a bachelor’s degree from Keele University, United
Kingdom, and a Master’s degree from California State University, Long Beach.
Mr. Humble was named Executive Vice President, EA Play Label in November 2008. Mr. Humble joined
Electronic Arts in October 2004, where he served as Executive Producer of The Sims studio before becoming
Vice President in February 2006. Mr. Humble was promoted to Senior Vice President of The Sims studio in
August 2007 and Executive Vice President of The Sims studio in September 2008. Prior to joining Electronic
Arts, Mr. Humble was the Vice President of Product Development at Sony Online Entertainment from 2000 to
2004. From 1997 to 2000, he served as Chief Executive Officer of Harmless Games, an independent games
company that he co-owned. From 1995 to 1997, Mr. Humble served as Executive Producer at Virgin Interactive
and from 1990 to 1995 he served as Executive Producer at Gametek.
Ms. Smith was named Executive Vice President, Global Publishing in February 2010. From November 2008
until February 2010, Ms. Smith served Electronic Arts in a variety of capacities. From September 2005 until
November 2008, she led The Sims Label, first as Executive Vice President and General Manager of The Sims
Franchise, and then as President of The Sims Label. From March 1998 until September 2005, she served as
Executive Vice President and General Manager, North American Publishing. From October 1996 to March 1998,
Ms. Smith served as Executive Vice President, North American Sales. She held the position of Senior Vice
President, North American Sales and Distribution from July 1993 to October 1996 and Vice President Sales from
1988 to 1993. From 1984 to 1988, Ms. Smith served as Western Regional Sales Manager and National Sales
Manager. Ms. Smith holds a B.S. degree in management and organizational behavior from the University of San
Francisco.
Mr. Linzner has served as Executive Vice President, Business and Legal Affairs since March 2005. From April
2004 to March 2005, he served as Senior Vice President, Business and Legal Affairs. From October 2002 to
April 2004, Mr. Linzner held the position of Senior Vice President of Worldwide Business Affairs and from July
1999 to October 2002, he held the position of Vice President of Worldwide Business Affairs. Prior to joining
Electronic Arts in July 1999, Mr. Linzner served as outside litigation counsel to Electronic Arts and several other
companies in the video game industry. Mr. Linzner earned his J.D. from Boalt Hall at the University of
California, Berkeley, after graduating from Brandeis University. He is a member of the Bar of the State of
California and is admitted to practice in the United States Supreme Court, the Ninth Circuit Court of Appeals and
several United States District Courts.
Ms. Toledano has served as Executive Vice President, Human Resources and Facilities since April 2007. From
February 2006 to April 2007, Ms. Toledano held the position of Senior Vice President, Human Resources and
Facilities. Prior to joining Electronic Arts, Ms. Toledano worked at Siebel Systems, Inc. from July 2002 to
February 2006 where she held a number of positions, including Senior Vice President of Human Resources.
From September 2000 to June 2002, she served as Senior Director of Human Resources for Microsoft
Corporation, and from September 1998 until September 2000, she served as Director of Human Resources and
Recruiting for Microsoft. Ms. Toledano earned both her undergraduate degree in Humanities and her graduate
degree in Education from Stanford University. Ms Toledano also serves on the Board of Directors of the Society
of HR Management.
Mr. Barker has served as Senior Vice President, Chief Accounting Officer since April 2006. From June 2003 to
April 2006, Mr. Barker held the position of Vice President, Chief Accounting Officer. Prior to joining Electronic
Arts, Mr. Barker was employed at Sun Microsystems, Inc., as Vice President and Corporate Controller from
October 2002 to June 2003 and Assistant Corporate Controller from April 2000 to September 2002. Prior to that,
he was an audit partner at Deloitte. Mr. Barker graduated from the University of Notre Dame with a B.A. degree
in Accounting.
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