General Motors 2013 Annual Report Download - page 20

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GENERAL MOTORS COMPANY AND SUBSIDIARIES
We are committed to leadership in vehicle design, quality, reliability, telematics and infotainment and safety, as well as to
developing key energy efficiency, energy diversity and advanced propulsion technologies, including electric vehicles. Our business is
diversified across products and geographic markets. We meet the local sales and service needs of our retail and fleet customers with a
global network of independent dealers.
GMNA
GMNA has sales, manufacturing and distribution operations in the U.S., Canada and Mexico and sales and distribution operations
in Central America and the Caribbean. GMNA represented 51.1% of our wholesale vehicle sales volume in 2013 and we had the
largest market share, based upon retail vehicle sales, in North America at 16.9%. We grew our retail market share in all four brands as
compared to 2012. Our market share growth was driven in part by the success of several product launches during the year, most
notably the Corvette Stingray, Chevrolet Impala, Cadillac CTS and the all-new Chevrolet Silverado and GMC Sierra full-size trucks.
Our products in the region continued to receive recognitions of excellence including the most initial quality awards as determined by
JD Power and Associates as compared to any other automotive manufacturer in 2013.
GME
GME has sales, manufacturing and distribution operations across Western and Central Europe. GME’s wholesale vehicle sales
volume, which in addition to Western and Central Europe, includes Eastern Europe (including Russia and the other members of the
Commonwealth of Independent States among others) represented 16.3% of our wholesale vehicle sales volume in 2013. In 2013 we
estimate we had the number four market share, based upon retail vehicle sales, in Europe at 8.3%. GMIO distributed Chevrolet brand
vehicles in Europe. These vehicles are reported within market share for Europe, but wholesale vehicle sales volume is recorded by
GMIO. Our European operations continue to show signs of improvement underscored by our first Opel and Vauxhall market share
increase in 14 years. This market share increase was partially driven by the successful launches of the Opel Mokka, ADAM and
Cascada during 2013. Our focus on successfully executing product launches and containing costs has in part contributed to significant
year-over-year reduction in EBIT (loss)-adjusted.
In an effort to rationalize our manufacturing footprint in GME, we reached agreement with the labor union in Germany to terminate
all vehicle and transmission production at our Bochum, Germany facility by the end of 2014. Affected employees will be eligible for a
voluntary restructuring separation program. Restructuring charges will be recorded primarily through 2014. Refer to Note 19 to our
consolidated financial statements for additional information.
GMIO
GMIO has sales, manufacturing and distribution operations in Asia/Pacific, the Middle East, Africa and Eastern Europe (including
Russia and the other members of the Commonwealth of Independent States among others). GMIO represented 16.2% of our
wholesale vehicle sales volume in 2013. The Asia/Pacific, Middle East and Africa region is our largest region by retail vehicle sales
volume and represented 40.0% of our global retail vehicle sales volume in 2013. In 2013 we estimate we had the number two market
share, based upon retail vehicle sales, in Asia/Pacific, Middle East and Africa at 9.5%. In 2013 we had market share of 14.3% in
China. GMIO records the wholesale unit volume and financial results of Chevrolet brand vehicles that it distributes and sells in
Europe. Our international operations’ results were highlighted by our continued strength in China where we sold over 3 million
vehicles. Our strength in the market was in part driven by the successful launches of the new Cadillac XTS, the refreshed Buick
LaCrosse and Regal and certain Wuling branded vehicles, as well as continued strong sales of the Buick Encore and Buick Excelle.
Our Buick brand continues to be our strongest brand in China with 810,000 vehicles sold in 2013 an increase of 16% from the prior
year. In addition we have been making investments in our Cadillac brand in China which included a new assembly plant in Shanghai.
We are addressing many of the challenges in our GMIO operations and have performed strategic assessments on the performance
and the manner in which we operate in certain countries. While we are continuing our strategic assessments we announced plans to
discontinue offering mainstream Chevrolet vehicles in Europe in 2015 and recorded asset impairment and restructuring charges;
announced plans to cease manufacturing at GM Holden Ltd., our subsidiary in Australia (Holden), and recorded asset impairment and
18
2013 ANNUAL REPORT