Proctor and Gamble 2013 Annual Report Download - page 11
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P&G’s Market Development Organizations (MDOs) are focused on understanding consumers and
retailers in each market. MDOs integrate the innovations flowing from the Global Business Units
into business plans to grow our business in each country, using their expertise in sales, logistics
and retail execution.
North America
Japan
Western Europe
MARKET DEVELOPMENT ORGANIZATION (MDO)
North America
Western Europe
Japan
SALES % OF TOTAL P&G
%
VOLUME % OF TOTAL P&G
%
The Procter & Gamble Company 9