Proctor and Gamble 2013 Annual Report Download - page 26

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24 The Procter & Gamble Company
ORGANIZATIONAL STRUCTURE
Our organizational structure is comprised of Global Business Units (GBUs), Global Operations, Global Business Services
(GBS) and Corporate Functions (CF).
Global Business Units
Under U.S. GAAP, the GBUs are aggregated into five reportable segments: Beauty; Grooming; Health Care; Fabric Care and
Home Care; and Baby Care and Family Care. The GBUs are responsible for developing overall brand strategy, new product
upgrades and innovations and marketing plans. The following provides additional detail on our reportable segments and the
key product categories and brand composition within each segment.
Reportable Segment
% of
Net Sales*
%ofNet
Earnings* GBUs (Categories) Billion Dollar Brands
Beauty 24% 21% Beauty Care (Antiperspirant and Deodorant,
Cosmetics, Personal Cleansing, Skin Care); Hair
Care and Color; Prestige (SK-II, Fragrances);
Salon Professional
Head & Shoulders,
Olay, Pantene, SK-II,
Wella
Grooming 9% 16% Shave Care (Blades and Razors, Pre- and Post-
Shave Products); Braun and Appliances
Fusion, Gillette,
Mach3, Prestobarba
Health Care 15% 17% Feminine Care (Feminine Care, Incontinence);
Oral Care (Toothbrush, Toothpaste, Other Oral
Care); Personal Health Care (Gastrointestinal,
Rapid Diagnostics, Respiratory, Other Personal
Health Care, Vitamins/Minerals/Supplements)
Always, Crest, Oral-
B, Vicks
Fabric Care and Home Care 32% 27% Fabric Care (Bleach and Laundry Additives,
Fabric Enhancers, Laundry Detergents); Home
Care (Air Care, Dish Care, Surface Care);
Personal Power (Batteries); Pet Care; Professional
Ace, Ariel, Dawn,
Downy, Duracell,
Febreze, Gain, Iams,
Tide
Baby Care and Family Care 20% 19% Baby Care (Baby Wipes, Diapers and Pants);
Family Care (Paper Towels, Tissues, Toilet Paper)
Bounty, Charmin,
Pampers
*Percent of net sales and net earnings from continuing operations for the year ended June 30, 2013 (excluding results held in Corporate).
Recent Developments: In fiscal 2012, we completed the
divestiture of our snacks business to The Kellogg Company.
In accordance with the applicable accounting guidance for
the disposal of long-lived assets, the results of our snacks
business are presented as discontinued operations in 2012
and, as such, have been excluded from continuing operations
and from segment results for all periods presented.
Beauty: We are a global market leader in the beauty
category. Most of the beauty markets in which we compete
are highly fragmented with a large number of global and
local competitors. We compete in beauty care, hair care and
color and prestige. In beauty care, we offer a wide variety of
products, ranging from deodorants to cosmetics to skin care,
such as our Olay brand, which is the top facial skin care
brand in the world with approximately 10% global market
share. In hair care and color, we compete in both the retail
and salon professional channels. We are the global market
leader in the hair care and color market with over 20%
global market share behind our Pantene and Head &
Shoulders brands. In the prestige channel, we compete
primarily with our prestige fragrances and the SK-II brand.
We are the global market leader in prestige fragrances,
primarily behind our Dolce & Gabbana, Gucci and Hugo
Boss fragrance brands.
Grooming: We are the global market leader in the blades
and razors market globally and in nearly all of the
geographies in which we compete. Our global blades and
razors market share is approximately 70%, primarily behind
the Gillette franchise including Fusion, Mach3, Prestobarba
and Venus. Our electronic hair removal devices, such as
electric razors and epilators, are sold under the Braun brand
in a number of markets around the world where we compete
against both global and regional competitors. We hold over
20% of the male shavers market and over 40% of the female
epilators market.
Health Care: We compete in oral care, feminine care and
personal health care. In oral care, there are several global
competitors in the market and we have the number two
market share position with approximately 20% global
market share. We are the global market leader in the
feminine care category with over 30% global market share.
In personal health care, we are the global market leader in
nonprescription heartburn medications behind our Prilosec
OTC brand and in respiratory treatments behind our Vicks
brand. Nearly all of our sales outside the U.S in personal
health are generated through the PGT Healthcare partnership
with Teva Pharmaceuticals Ltd.