Proctor and Gamble 2013 Annual Report Download - page 6

industry. Quality execution has long been a hallmark of
P&G’s success. We are committed to return to the standards
of excellence necessary to win.
P&G Is Investing in Capabilities
forGrowth
Our final focus area is to make strategic, focused investments in
innovation and go-to-market capabilities. These are two of our
core strengths as a Company and two important sources of
competitive advantage and growth. They are critical to winning
the first and second moments of truth.
P&G Is Committed to Winning
We will build on the past year, but we’ll be more focused. We’ll
commercialize brand and product innovations with excellence.
We’ll implement productivity initiatives to significantly simplify how
we work and realize savings. We’ll focus on best-in-class execution,
and we’ll continue to invest selectively where needed to win.
We’re committed
to do what it takes to
get P&G back to
balanced, consistent,
reliable, and sustainable
value creation.
I’m as confident as ever that P&G has what’s needed to win —
with consumers, customers and shareholders. We have a strong
brand portfolio: 25 billion-dollar brands and roughly 15more
between half-a-billion and a billion dollars in annual sales.
Wehave a well-balanced geographic portfolio. We are the
leading non-food consumer products business in the U.S.
— the
largest and fastest-growing developed market — and the leading
household and personal care business in developing markets.
Both present significant value creation opportunities. We have
an innovation portfolio and pipeline that will only get stronger.
We have a broad portfolio of productivity initiatives.
Most fundamentally, we have an exceptional organization.
P&G people are passionate about consumers and P&G’s
businesses. They bring tremendous experience and expertise
to every part of our business. They are committed to win.
They are our most important asset, the critical source of
strength and competitive advantage for P&G.
We’ve taken a hard look at what we need to do and how we
need to change to perform better. We’re committed to do
what it takes to get P&G back to balanced, consistent, reliable,
and sustainable value creation for consumers, customers,
shareholders and employees. We are focused on the future.
We are determined to win.
A.G. Lafley
Chairman of the Board, President and Chief Executive Officer
With consumer use of DownyUnstopables
nearly twice as high as initially expected,
it only made sense to expand this in-wash
scent booster technology to the Gain
brand with GainFireworks. Now these two
make up nearly 70% of the category.
ZzzQuil, our first entry into
the sleep aid category, has grown
to nearly 20% value share and
is the #1 branded product in unit
and dollar sales in the U.S.
sleep aid category.
Bounty DuraTowel, launched in
NorthAmerica in early 2013, is 3 times
cleaner than a germy dish towel
and is boldly asking consumers to
“Ditch their dish towels!”
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4 The Procter & Gamble Company