Sony 2011 Annual Report Download - page 12

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10
3D World
One of the focus areas of Sony’s growth going forward will be to lead expansion of the 3D World.
To expand our 3D businesses, we will continue to broaden the availability of both 3D-compatible
hardware and high-quality 3D content.
　The 2010 FIFA World Cup South Africa™ is fresh in everyone’s
memory. Sony, as an Official FIFA Partner, facilitated 3D live broad-
casts of soccer matches that dazzled the world. Powerful and lively
3D images, produced by utilizing Sony’s professional 3D broadcast
equipment and 3D content production know-how, were broadcast
live to homes around the world for the first time.
　3D has proven to be a driver for the theatrical motion pictures business. Sony, uniquely, both creates
and distributes movies in theaters, and also makes and sells the equipment used to capture, project
and display them. In order to make 3D movies more widely available in theaters, we are continuing to
bring digital cinema systems to theaters around the world. We have also introduced the spellbinding
3D experience that people associate with movie theaters in the home by enhancing 3D BD for 3D BD
players/recorders and PS3, by popularizing 3D content distribution via network platforms such as Qrio-
city and PlayStation®Network, and by launching, with partners, round-the-clock 3D broadcasting in the
United States, thereby expanding opportunities for people to enjoy 3D at home.
　In addition to creating a broad range of 3D content, including movies, TV programs, music videos
and games, we are making 3D personal by expanding our lineup of compact digital cameras, video
Expanding 3D World
Network Service
Personal Content
Creation
Creation
Distribution
Personal Display Display