Sony 2011 Annual Report Download - page 23

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21
In February 2009, Sony introduced the HDR-
XR520V and the HDR-XR500V, the first HD video
cameras in the world equipped with a back-
illuminated CMOS image sensor.
In September 2009, Sony launched sales of the
Cyber-shot™ DSC-TX1, the first compact digital
camera equipped with a back-illuminated CMOS
image sensor. The Cyber-shot DSC-TX1
subsequently won a Gold Award at the 2010 iF
product design awards in Germany.
The Cyber-shot™ phone S006 is equipped with an
“Exmor R” back-illuminated CMOS image sensor.
The world’s first mobile phone with a 16.20-effective
megapixel camera*, the Cyber-shot™ S006 is
capable of shooting high-quality still images even in
low-light settings
Production Prize from the Okochi Memorial Foundation.
　The “Exmor R” has also garnered acclaim from a diverse
array of manufacturers and is being considered for deploy-
ment in a large number of products. Consequently, Sony is
aggressively working to expand its overall CMOS image sen-
sor business, including the “Exmor R,” and has announced
a 140 billion yen capital investment program for fiscal years
2010 and 2011 to meet market demand for its image sensor
products*2.
*Sony Ericsson data (October 2010).