Sony 2011 Annual Report Download - page 44

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42
VAIO® C Series
PCs in the new VAIO® C Series come in a range of vivid color variations
that emphasize the personality of the user. The backlit keyboard makes
it easy to see the keys, even in dark places, making typing more
comfortable. In fiscal year 2010, Sony’s market share increased across
all regions, supported by the heightened appeal of VAIO® PCs, sales
of which amounted to 8.7 million units, a year-on-year increase of 1.9
million units. Despite the rising prevalence of low-priced models, which
continues to intensify price competition, the global market for PCs
is expected to continue expanding steadily, particularly in emerging
markets. Sony will continue to address the challenge of expanding
sales in such new markets, and in fiscal year 2011 it plans to offer
attractive products with expanded features that appeal to customers.
Personal Computer
Products,
Services and
Content