Sony 2011 Annual Report Download - page 29

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27
India’s economy continues to grow. Sony’s electronics sales are
growing faster than the country’s electronics market. In fiscal year
2010 (the year ended March 31, 2011), Sony’s market share
increased in a number of high-growth product categories.
Despite a slight slowdown in growth during the recent global recession, India’s electronics market picked
up speed again in 2010. Sony’s sales in the period grew faster than the market. BRAVIA™ captured the
top share of the market for LCD televisions, a high-growth product category, in terms of value, while
Cyber-shot™ was number one in the digital camera market in both value and volume sold and VAIO®
PCs rose to number three in the PC market in value terms.* The expansion of our shares in such key
markets is attributable to our operations in India, which we have worked to strengthen, as well as to
our effective channel strategy.
* LCD television market share estimated by GfK Marketing Services Japan Ltd. based on data for January 2010through February
2011. Digital camera market share estimated by Sony based on data for April 2010 through February 2011. PC market share es-
timated by International Data Corporation Japan based on data for the first quarter of fiscal year 2010, ended March 31, 2011, to
the third quarter of fiscal year 2010.