Sony 2011 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2011 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 70

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70

06
Focus Areas for Growth
Networked Products and Services
Networked products and services is the first area I’d like to touch upon.
　One of our goals is to deliver, through our wide range of appealing products, the most compelling and
exciting content and entertainment experiences to our customers around the world. The integration of hard-
ware, content and services through the network is essential to making this happen.
　One initiative to achieve this integration on the networked products front is the Sony Tablet*2. Based on
Android™*3 3.0 and featuring innovative new designs, Sony Tablet will target the rapidly growing market for
mobile devices. We announced two models of the Sony Tablet in April 2011, and we plan to launch them in
the global market starting in fall 2011.
　As for networked services, in fiscal year 2010 we launched two services under the Qriocity™*4 brand
name. The two new services are “Video On Demand service powered by Qriocity™”*5 and “Music
Unlimited powered by Qriocity™,”*6 and they are available in nine countries and across Sony’s many
network-enabled products including certain BRAVIA™ LCD televisions, Blu-ray Disc™ (BD) players and
home theater systems, as well as PlayStation®3 (PS3®), PSP® (PlayStation®Portable) and VAIO® PCs.
Additionally, in countries where Music Unlimited powered by Qriocity is available, the service is now available
on Xperia™ smartphones from Sony Ericsson, as well as Android-based third party devices.
*2 “Sony Tablet” is a trademark of Sony Corporation.
*3 “Android” is a trademark of Google Inc.
*4 Qriocity is an online entertainment network service platform which connects many of our network-enabled devices and allows consumers to
enjoy high-quality entertainment experiences across multiple devices.
*5 A premium streaming video service that allows users to choose from the latest Hollywood movies and popular movies and animation titles.
*6 A new cloud-based digital music service, through which songs are offered from all of the major music labels as well as from leading independent
labels and major publishers worldwide.