Sony 2011 Annual Report Download - page 47

Download and view the complete annual report

Please find page 47 of the 2011 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 70

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70

45
Game
Xperia™ arc*1
Xperia arc features a stunning design and delivers an exceptional multimedia experience on the latest version of the Android*2
platform—2.3. The slim and elegant Xperia arc is just 8.7mm at its thinnest part and has an extra wide 4.2-inch multi-touch screen.
The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the
overall entertainment experience. Furthermore, Sony’s 8.1-megapixel “Exmor RTM for mobile” CMOS image sensor, newly developed
for mobile phones, with the f/2.4 aperture lens, enables the capture of high-quality, bright pictures and HD videos even in low light.
　Recognizing the potential of the growing smartphone market, Sony Ericsson Mobile Communications AB has rapidly shifted its
focus to mid-range and high-end Android smartphones. In 2011, Sony Ericsson is gradually expanding its lineup of Android-based
smartphones, offering models in a wide range of prices.
Sony Ericsson
Sony’s Next-Generation Handheld Entertainment System PlayStation®Vita
(PS Vita): Delivering the Ultimate Portable Entertainment Experience
PS Vita is an exclusive system designed to realize unparalleled interactive
entertainment on PlayStation®. PS Vita takes the cutting-edge entertainment
experiences available with the PSP® (PlayStation®Portable) and PlayStation®3 (PS3)
platforms a step further, creating a revolutionary way of having fun that converges the
gaming world with reality.
　In fiscal year 2010, the Game business succeeded in significantly reducing costs for
PS3 and in releasing hit titles for the platform, including GRAN TURISMO® 5. In fiscal
year 2011, with the launch of PS Vita and other new hardware, the business expects
to offer even more attractive entertainment experiences.
*1 “Xperia” is a trademark of Sony Ericsson Mobile Communications AB.
*2 “Android” is a trademark of Google Inc.