Sony 2011 Annual Report Download - page 33

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In fiscal year 2010, ended March 31, 2011, with efforts to bolster
day-to-day store sales and tighten inventory control, together with
effective advertising and promotional activities, we succeeded in
increasing our market share in several growing product categories
and, as a result, in expanding the scale of our business. As
managing director, I place a high priority on frequent communication
with staff at all levels—to ensure we all share the same goals and
acknowledge the same issues—and on customer research. We
visit many residents and we are always eager to better understand
people’s tastes and discover what has direct relevance to their
lives. The hit BRAVIA NX Series of LCD televisions, developed
31
exclusively for the Indian market, came about in part as a result
of efforts such as this. The use of India’s national cricket team
captain as brand ambassador in advertisements and promotions
was also aimed at encouraging a feeling of familiarity with Sony.
　Going forward, I believe strongly that the key to expanding our
business and growing the Sony brand in India will be to secure
talented employees. Fostering human resources and assertively
localizing staff will be equally as important as enhancing our
operational strengths. With the Indian market expected to continue
growing, I look forward to pursuing a variety of initiatives with the
aim of increasing Sony’s presence.
■Masaru Tamagawa, Managing Director, Sony India Pvt. Ltd. (Lower left photo)