Sony 2011 Annual Report Download - page 21

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1519
　As you read this, millions of people around the world are experiencing Sony’s innovative
and differentiated technologies on their Sony BRAVIA LCD televisions, digital cameras, VAIO®
PCs, PS3, BD players, WALKMAN® digital music players, Reader™ digital books and Sony
Ericsson smartphones, and using these and other Sony products to connect to their content,
and to one another. They are using our hardware to play Sony-made games like GRAN
TURISMO® 5, Motorstorm 2 or LittleBigPlanet™2, listen to Sony artists like Michael Jackson,
Shakira and Adele, and to watch Sony-made films like Men in Black or The Social Network.
　Only Sony makes everything you need to bring movies, music, games, photos and books to our
eyes, ears, fingertips, hearts and minds. That’s why the shortest distance between content and con-
sumers is Sony. And that’s why I believe that Sony will be in everyone’s future, because Sony is where
entertainment meets technology.
　As strongly as I believe that Japan, through the spirit of fukutsu no seishin, will overcome the terrible
disaster it has suffered, I also believe that Sony, through its spirit of innovation, will realize ever-greater
advances in technology and entertainment. Under the spirit of “make.believe,”*9 I have faith in the people
of Sony and in their commitment to work tirelessly to realize our dreams, because I know that anything
we can imagine, we can make real. To me, our dedication and innovation are the true sources of Sony’s
corporate value.
　On behalf of the management team and all of the employees of Sony, I thank you for your ongoing
support.
July 6, 2011
Howard Stringer
Chairman, CEO and President
Representative Corporate Executive Officer
*9 For information on “make.believe” (“make-dot-believe”), see the inside back cover.