Sony 2011 Annual Report Download - page 43

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41
Cyber-shot™ WX Series
Mounted with “Exmor R” back-illuminated complementary metal oxide
semiconductor (CMOS) image sensor, Cyber-shot WX Series compact
digital cameras capture beautiful images even in low-light environments
and are equipped with features that make it easy for users to shoot
high-quality Full HD video and 3D still images. With such features
earning high marks from customers, sales of compact digital cameras
in fiscal year 2010 amounted to 24 million units, 3 million units higher
than in fiscal year 2009.
　In the video camera business, Sony reported sales of 5.2 million units
worldwide, achieving a 43% global market share and maintaining its
commanding number one market position. In fiscal year 2011, Sony will
expand its lineup of Handycam® video cameras, introducing 3D models
that will deliver higher picture and sound quality and also introduce a
model featuring a built-in projector function, enabling users to enjoy
viewing videos they have shot.
NEX-5 Interchangeable Lens Digital Camera
Sony has succeeded in squeezing digital single lens reflex (DSLR) image
quality (14.2 million effective pixels) into a body that is almost as small as
that of a compact digital camera, creating a model that is suitable as an
entry model camera for compact camera users looking to move up to
interchangeable lens digital cameras, as well as for DSLR users looking
for a camera they can carry around for everyday use. With contributions
from the NEX series, in fiscal year 2010 Sony enjoyed a 15% share of the
global market for interchangeable lens digital cameras, up 5 percentage
points from fiscal year 2009. Going forward, Sony will increase its lineup
of interchangeable lens digital cameras and take decisive steps aimed at
cultivating this new market category.
Digital Imaging