Sony 2011 Annual Report Download - page 14

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12
■Stereoscopic 3D Games
The market for stereoscopic 3D game content has been expanding since June 2010, when Sony began
selling stereoscopic 3D games worldwide through the PlayStation®Store. As an example, sales of GRAN
TURISMO® 5, exclusively for PS3, reached 5.5 million copies in the 12 days immediately following its launch
in November 2010, greatly contributing to the expansion of both the PS3 platform and stereoscopic 3D
games.
　Stereoscopic 3D software titles such as Killzone 3 and Me & My Pet have received rave reviews from
gamers, and can be enjoyed through the PlayStation®Move motion controller. Used in combination with
PlayStation®Eye (a USB camera for PS3), the PlayStation®Move motion controller offers a brand-new way
to enjoy PS3, and was launched in September 2010.
　Numerous highly anticipated stereoscopic 3D software titles scheduled for launch in fiscal year 2011 will
further contribute to the growth of the 3D content market.
Competitive Advantages through Differentiated Technologies
We will also strengthen and advance our differentiated technologies and core devices—sources of our
competitive advantages in electronics—as another focus area of growth going forward.
　The HDR-XR520V and HDR-XR500V Handycam® camcorders introduced in 2009 suc-
ceeded in setting Sony further apart from other video camera brands. These models were the
world’s first consumer models mounted with the “Exmor R™” back-illuminated complemen-
tary metal oxide semiconductor (CMOS) image sensor,*7 which achieves increased sensitiv-
ity and reduced picture noise. Subsequent Handycam® video cameras and Cyber-shot™ com-
pact digital cameras also used this image sensor. Sony’s digital imaging business contributes