Sony 2011 Annual Report Download - page 13

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cameras and other hardware that facilitate the production of user-generated content. These efforts are
helping us make 3D a part of everyday life for our customers, underscoring our ongoing leadership in
the 3D World.
11
■3D Broadcasting
3net is a joint venture television network from Sony Corporation,
Discovery Communications and IMAX Corporation, delivering
compelling, native 3D content to the emerging 3D marketplace,
thus serving as a critical driver for consumer adoption of in-
home 3D entertainment. The 24/7 3D television network, which
commenced broadcasting in the United States on February 13,
2011, plans to offer viewers the world’s largest library of native
3D entertainment content by the end of 2011.
■Electronics Products that Expand the Field of 3D Content
3D content is becoming more personal and more realistic, thanks to Sony’s 3D video cameras. The
Handycam® HDR-TD10, introduced in May 2011, is a dual-lens Full HD 3D video camera for consumers,
bringing together Sony’s key industry-leading technologies in two lenses, two sensors and two image pro-
cessors. The PMW-TD300 is a professional-use 3D shoulder video camera with a dual lens system that
facilitates a shooting style with considerable freedom of movement, making it suitable for shooting high-
definition 3D footage for documentaries, news, interviews and events, among others.
Digital Full HD 3D video cameraProfessional-use shoulder-mounted 3D video camera